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Yates's in Swindon wins sports pub of the year award
1:00pm Friday 27th September 2013 in News
A TOWN centre pub is celebrating after being rewarded for its commitment to showing sport.
Yates’s, in Bridge Street, won the Sports Pub of the Year prize at the Stonegate company awards for its efforts over the past year.
The company owns more than 573 pubs across the country, making the Swindon venue an example for many to follow.
Pub manager Paul Mellor said: “I was absolutely delighted to win and had no idea it was coming.
“The key is making sure everyone can focus on the sport without having to worry about anything else.”
Due to rising costs many venues have abandoned televised sport, but Paul believes watching sport has become a traditional part of the pub experience.
He said: “It’s an atmosphere you can’t recreate anywhere else.
“When the place is busy and everyone is behind their team, it’s great.
“As more sport has become televised the audience has changed. A lot of customers come in for food and we now get people coming in to watch cricket, rugby and Formula One, which never used to happen.
“When there is a big New Zealand or Australia rugby match on, we can be busy at 6am.”
As well as showing sport, the pub has reached out to the community to become the home of sports teams.
The Swindon Storm American football team regularly meet there to watch live games.
If any other team is looking for a social venue, they can call Paul on 01793 484924.