Swindon AdvertiserNew store is hit with shoppers (From Swindon Advertiser)

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New store is hit with shoppers

Swindon Advertiser: There’s a queue of shoppers for the opening of Morrisons’ Dorcan Way store in Eldene There’s a queue of shoppers for the opening of Morrisons’ Dorcan Way store in Eldene

QUEUES stretched around the new Morrisons store in Eldene yesterday as customers jostled to be the first through the doors.

The company has been working on the £15m superstore since September, and residents were on site from 9am to see it open.

Lyn Marshall, who lives in Eldene and works at the Liden library in Barrington Close, said: “People have been waiting a long time for a superstore on this side. Otherwise there is only the Co-op or we have to go to Sainsbury’s in Stratton.

“I think it will be very popular.”

The store has provided jobs for more than 220 people from the local area, 114 of whom were previously unemployed.

Former Swindon Town player Fraser Digby opened the new 25,000sq ft supermarket with MP for South Swindon, Robert Buckland.

The new Morrisons store is also a Craft Skills Academy, meaning many of its staff are trained in traditional skills including butchery, fishmongery, bakery and flower arranging.

Shoppers can see skilled staff working hard, with bakers kneading dough and butchers making fresh sausages on the counter.

Staff will also advise customers, offer cooking tips, suggest food combinations and wine accompaniments.

Swindon Advertiser:

Morrisons’ Dorcan Way store in Eldene, was officially opened by regional managing director Rob Marriott, store manager Paul Raine, Mayor of Swindon Nick Martin, Robert Buckland MP, council leader David Renard, former Swindon Town goalkeeper Fraser Digby and Swindon Town star Nathan Thompson, right

 

Paul Raine, the store’s general manager, who worked at Morrisons in Haydon Wick for a number of years, said: “The opening was fantastic. I was a bit surprised how many people came.

“I think many of the customers will be pleased about the cafe, since customers were always asking for one when I was working in Haydon Wick.”

The store, built on the site of the former Dorcan House, has 250 car parking spaces.

Customers can choose from at least 140 different cuts of meat in the butchery, 80 cheeses from around the world in the deli and up to 48 varieties of fresh baked goods from the bakery.

Coun Derique Montaut (Lab, Liden, Eldene and Park South) said: “It’s a shining example of a wonderful superstore. My only concern is how the Co-op and Morrisons are going to operate being right back to back.”

Comments (9)

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7:20am Tue 4 Feb 14

mrwoo says...

hahaha what a bunch of idiots!
hahaha what a bunch of idiots! mrwoo
  • Score: -4

9:36am Tue 4 Feb 14

The Artist formally known as Grumpy Old Man says...

People really queue to go into a new Morrissons? Wow.
People really queue to go into a new Morrissons? Wow. The Artist formally known as Grumpy Old Man
  • Score: 6

12:47pm Tue 4 Feb 14

Mella_T says...

Human instinct is to be curious and go have a nosey - every new supermarket/shop that opens has people waiting to go and mooch about... Remember Asda Walmart?! Takes a few days for the initial interest to die down. I've waited a long a time for this store, and can certainly wait a few more days to go shopping :)
Human instinct is to be curious and go have a nosey - every new supermarket/shop that opens has people waiting to go and mooch about... Remember Asda Walmart?! Takes a few days for the initial interest to die down. I've waited a long a time for this store, and can certainly wait a few more days to go shopping :) Mella_T
  • Score: 5

1:25pm Tue 4 Feb 14

house on the hill says...

Its amazing that we criticise people for wanting to go to a new store opening, that's a good thing! Some are just never happy.
Its amazing that we criticise people for wanting to go to a new store opening, that's a good thing! Some are just never happy. house on the hill
  • Score: 5

2:37pm Tue 4 Feb 14

The Artist formally known as Grumpy Old Man says...

house on the hill wrote:
Its amazing that we criticise people for wanting to go to a new store opening, that's a good thing! Some are just never happy.
I'm not criticising anyone. Just amazed that anyone has the time and would queue up to go and see a new supermarket that undoubtedly looks exactly the same and sells exactly the same stuff as the other 50,000+ supermarkets in the UK!
[quote][p][bold]house on the hill[/bold] wrote: Its amazing that we criticise people for wanting to go to a new store opening, that's a good thing! Some are just never happy.[/p][/quote]I'm not criticising anyone. Just amazed that anyone has the time and would queue up to go and see a new supermarket that undoubtedly looks exactly the same and sells exactly the same stuff as the other 50,000+ supermarkets in the UK! The Artist formally known as Grumpy Old Man
  • Score: 8

4:29pm Tue 4 Feb 14

Silvergeek says...

I have been, mainly because their Fishmonger is great, much better than Tesco or Sainsburys.

I like the layout of the new store with all the units for Butchery, Bakery, Fishmonger, Delicatessen, etc. around the perimeter of the store.

Some good bargains as well.
I have been, mainly because their Fishmonger is great, much better than Tesco or Sainsburys. I like the layout of the new store with all the units for Butchery, Bakery, Fishmonger, Delicatessen, etc. around the perimeter of the store. Some good bargains as well. Silvergeek
  • Score: 0

7:01pm Tue 4 Feb 14

Mango man says...

Look at the state of the queuing customers, somewhere new to spend a bit of hard earned job seekers allowance
Look at the state of the queuing customers, somewhere new to spend a bit of hard earned job seekers allowance Mango man
  • Score: 2

8:51pm Tue 4 Feb 14

Ellofolks says...

At a Pam shrivel for 16 rolls of velvet I'm not surprised they are out the door with folks trying to get in!
At a Pam shrivel for 16 rolls of velvet I'm not surprised they are out the door with folks trying to get in! Ellofolks
  • Score: 0

8:44am Wed 5 Feb 14

ChannelX says...

Silvergeek wrote:
I have been, mainly because their Fishmonger is great, much better than Tesco or Sainsburys.

I like the layout of the new store with all the units for Butchery, Bakery, Fishmonger, Delicatessen, etc. around the perimeter of the store.

Some good bargains as well.

I like the layout of the new store with all the units for Butchery, Bakery, Fishmonger, Delicatessen, etc. around the perimeter of the store.


I can't think of any comparable sized supermarket that doesn't arrange those departments in the same manner.
[quote][p][bold]Silvergeek[/bold] wrote: I have been, mainly because their Fishmonger is great, much better than Tesco or Sainsburys. I like the layout of the new store with all the units for Butchery, Bakery, Fishmonger, Delicatessen, etc. around the perimeter of the store. Some good bargains as well.[/p][/quote][quote] I like the layout of the new store with all the units for Butchery, Bakery, Fishmonger, Delicatessen, etc. around the perimeter of the store. [/quote] I can't think of any comparable sized supermarket that doesn't arrange those departments in the same manner. ChannelX
  • Score: 2

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