Swindon AdvertiserCinema launches etiquette guide for moviegoers (From Swindon Advertiser)

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Empire cinema teams up with Paul Ross for etiquette guide

Swindon Advertiser: TV presenter Paul Ross, who is fronting the campaign by Empire TV presenter Paul Ross, who is fronting the campaign by Empire

AN ETIQUETTE guide for moviegoers has been put together after a poll revealed more than half of film fans get annoyed by people talking in the cinema.

Other common gripes include people rustling their popcorn and loudly slurping drinks and people putting their feet on the chairs.

The poll of 1,500 people found 52 per cent were annoyed by people talking, while 15 per cent said the biggest problem were public displays of affection once the lights had gone down.

But two thirds said they were too polite to tell off fellow cinema-goers for bad behaviour.

The poll, commissioned by Empire Cinemas, found modern technology is an issue for many with 39 per cent saying they had read a plot spoiler online which had ruined the film.

The cinema chain will put up posters in its theatres reminding customers of its golden rules and has launched a campaign fronted by TV presenter Paul Ross.

He said: "We go to the cinema to enjoy, not endure, a movie. To immerse ourselves in a fantasy world of action, comedy, romance or horror - whatever floats your boat even if it's the Titanic.

"Strange, magical, wonderful things happen on our Empire Cinemas movie screen, which is as it should be. And I want those strange things to stay on the screen. Not to happen two rows in front of me."

Adver film critic Stephen Webb said: "This isn't the first time this has been done, Mark Kermode came out with a cinema code of conduct.

"But it's a good idea, people rustling and talking during a film is very distracting.

"Popcorn is the worst thing ever invented in cinemas and if people want to eat during a movie then it should be marshmallows wrapped in cotton wool."

The Empire Cinemas Etiquette Guide

  • Keep talking to a minimum; save the chat for after the film
  • Enjoy your treats quietly; keep rustling to a minimum
  • No PDA's; keep public displays of affection until after the film
  • No mobile phones; keep all mobile phone use until after the film including texting, social networking and internet surfing.
  • Keep feet off chairs; remember your fellow cinema-goers have to sit in them
  • Don't disturb your fellow cinema goers; arrive on time/no getting up to go to the toilet
  • No removing of shoes; keep your foot odour confined to your shoes 8. No littering; take your leftovers with you and no popcorn fights
  • No plot spoilers; don't ruin the movie ending for others by posting on social media
  • Allocated seating; no sitting in other peoples pre-booked seats

Comments (3)

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11:51am Tue 13 Nov 12

Bobfm , says...

Shame that we have to have a publicity campaign and a code of conduct to remind people of what you'd hope would be simple common courtesy.
Shame that we have to have a publicity campaign and a code of conduct to remind people of what you'd hope would be simple common courtesy. Bobfm ,
  • Score: 0

7:43pm Tue 13 Nov 12

MrAngry says...

I wasted £9 on the new Bond film. Totally ruined by popcorn rustling. In a few months I will be able to rent or buy the film for less. I'd rather watch it on a smaller screen in peace and quiet.
I wasted £9 on the new Bond film. Totally ruined by popcorn rustling. In a few months I will be able to rent or buy the film for less. I'd rather watch it on a smaller screen in peace and quiet. MrAngry
  • Score: 0

5:56pm Wed 14 Nov 12

Osiris says...

Do the cinemas really expect me to pay out £9 per ticket, times four for my family, to watch the latest 'must-see' film, while being expected to consume the cinema's massively overpriced 'food' and having to endure the troglodyte products of non-parenting demonstrating their utter lack of manners or consideration for others, while sitting in a cold theater filled with the aroma of decades of stale popcorn?

Or maybe just wait a couple of months and rent it from Blockbuster for £4 and watch it in the comfort of our own home?
Do the cinemas really expect me to pay out £9 per ticket, times four for my family, to watch the latest 'must-see' film, while being expected to consume the cinema's massively overpriced 'food' and having to endure the troglodyte products of non-parenting demonstrating their utter lack of manners or consideration for others, while sitting in a cold theater filled with the aroma of decades of stale popcorn? Or maybe just wait a couple of months and rent it from Blockbuster for £4 and watch it in the comfort of our own home? Osiris
  • Score: 0

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