A CRASH which claimed a motorist’s life on Thursday after his car ploughed into a lamppost is the second fatal accident on the same stretch of road in five months.
Flowers marked the spot yesterday where the latest collision took place in Kingsdown Road, in Kingsdown, Stratton.
The man, named by police as Martin Rose, 53, of Highworth, suffered a fatal heart attack despite attempts by land and air ambulance crews to save him. No other vehicles were involved.
The accident took place just yards from the spot where motorcyclist Andy Cole, a grandfather from Stratton, died after a collision with a van in July.
Residents have warned that motorists frequently travel at excessive speed along the 30mph road.
Anita Taphouse, 39, heard  the latest accident from her house.
She said: “The road has got worse in the last 20 years.
“It is a straight, clear road and people come along and overtake other vehicles.
“I have even seen a hearse being overtaken.
“We have had the flashing speed limit signs put in and people did take notice of them for a while, but now no one seems to.
“The speeding is quite horrendous, some people do 70mph.”
Police are appealing for witnesses to the latest accident, which took place at 2.28pm.
Land and air ambulance crews fought to save the man’s life but he suffered a heart attack  and attempts to resuscitate him were abandoned at 2.52pm.
The council also attended to make the lamppost safe.
PC Steve Cox, of the Serious Collision Investigation Team based at Devizes police HQ, said: “Officers from Wiltshire Police Serious Collision Investigation Team attended and commenced an investigation into the circumstances of the collision.
“The road was closed to traffic for five hours to enable a scene examination to take place and to make safe the damaged street light and to recover the vehicle.”
Anyone who can help the investigation should contact PC 998 Hunt via the 101 non emergency number ext 7203111.