MORE jobs could soon be lost in Swindon as another high street store falls into administration.

Music and DVD giant HMV has appointed an administrator, Deloitte, making it the latest casualty on the high street and putting about 4,350 jobs at risk nationally.

The news comes just days after Honda announced that 800 jobs would be lost in the town by spring.

It could join the list of town centre retailers, including Jessops and La Senza, which have closed their doors in the town.

This is not the first time a music and media shop has been forced to close its doors in Swindon.

Last October independent record shop chain Rise closed blaming the economic climate for making its store in the Brunel Centre commercially unviable.

In February 2009 Zavvi, formerly Virgin Megastore, shut up shop causing 13 people to lose their jobs.

Deloitte will keep HMV’s 239 stores in the UK and the Republic of Ireland open while it assesses the prospects for the business and seeks potential buyers.

In its statement, HMV said: “The board regrets to announce that it has been unable to reach a position where it feels able to continue to trade outside of insolvency protection. In the circumstances therefore it intends to file notice to appoint administrators to the company and certain of its subsidiaries with immediate effect.”

Shoppers have been left upset by the loss of such a big name in the high street, with many older residents, who do not have access to the internet, still using the store.

Nina Doherty, 50, from Badbury said: “I’ll miss HMV because I don’t buy CDs or DVDs online. I like to shop in store.

“You won’t find anything that’s unusual or that’s not current in a supermarket, this is the only place for things like that. It’s a real loss, I’m quite upset about it.

“I just came here today to buy a couple of CDs in the sale.”

The firm has also said that it will not be accepting gift vouchers or issuing any more, leaving many people who got vouchers for Christmas out of pocket.

However, people with vouchers are being told to hold onto them because they might be valid in the future.

Julie Anne Higgins, 37, a payroll manager from Abbey Meads said: “I’m a bit disappointed that it’s closing down.

“Obviously you can get a lot of stuff on the internet at the moment but I got a gift card for Christmas so I’ve came in to spend it.

“Now I’ve heard I’m not allowed to. I’m a bit annoyed about that. It doesn’t really make a lot of sense because someone has paid cash to buy the voucher.”

The news has come as a blow to the town centre, and the company responsible for managing the centre has said it is hopeful the brand will survive.

Simon Jackson, CEO of inSwindon, said: “Obviously this is devastating news on a national scale, a lot of jobs have been lost and it is a difficult time for all of those families.

“It’s probably fair to say that HMV, for the last three years, have been in some difficulty and to be fair I’m not surprised that it has come to this. It’s a loss for us in Swindon – it is a loss of a well-known and well-loved brand on the high street.

“It is a very sad day indeed.”