A LEADING supplier of triathlon and cycling gear is running on with a new name after placing its old company into liquidation.

The Big Adventure Store, which sold bikes, wetsuits and other paraphernalia, has rebranded as Origin Cycles.

The original company was wound up with a notice appearing in the London Gazette on February 8, but the same staff now trade as Origin Cycles.

Cycle mechanic Simon Nash said: “We’ve simply had a change to refocus what we are doing and aim it more towards the cycle side, offering sales, parts and repairs.

“We are still selling triathlon gear and are continuing to stock wetsuits and goggles. It is the same people behind the new company.”

The Big Adventure Store had been the main supplier in the area for triathlon gear.

The company also took an active part in local sport, entering teams for races, and was represented by David Roper at the Half Marathon in October. He won the event with a record time of 72:07.

In November the store, in Rivermead Drive, West Swindon, teamed up with Swindon Council to provide three Merida mountain bikes to members of the West Swindon neighbourhood policing team. The shop had also built up a good reputation for customer service but the new name is intended to make it clearer that it stocks sporting gear.

Mr Nash said: “The name change reflects better what we are about.

“A perfect example is someone who worked opposite the shop.

“He saw the sign on the roundabout one day and came in and said he didn’t know we did bikes.

“He’s been working there for five-and-a-half years.”

The Big Adventure Store’s registered office is in Chavenage, Tetbury, but it traded from the address at the Basepoint Business Centre.

Claire Louise Foster and Gemma Louise Roberts, of accountancy firm Wilson Field, were appointed as liquidators on January 31.

A spokesman for Wilson Field said: “The Big Adventure Store Ltd ceased trading on December 21, 2012 and Wilson Field was appointed liquidators in February. A new company, Origin Cycles Ltd, is now trading from the same premises.”