New lease of life for Peacocks in town centre

Swindon Advertiser: From left,  Peacocks manager Sharon Peart, Diane Thompson and regional manager Julie Morgan From left, Peacocks manager Sharon Peart, Diane Thompson and regional manager Julie Morgan

ONLY a year after being threatened with closure, a retailer is aiming to breathe new life into the town centre.

Peacocks is set to open a re-branded store in Regent Street on Thursday, much to the delight of its staff who were threatened with redundancy last February.

The company fell into administration, but was sold to Edinburgh Woollen Mill, saving 6,000 jobs nationally including those in Swindon.

On Saturday, its store in The Parade closed and it has moved up the road to a new site next to Poundland, breathing some life into Regent Street which has seen a number of stores close recently.

In the past year, both La Senza and Birthdays have closed and it was announced last week that HMV would also be closing its doors in the coming weeks.

The new Peacock store has secured the jobs of 15 staff as well as taking on an additional four people.

Julie Morgan, regional manager for Peacocks, said: “For myself I am really excited. It is an opportunity to see the vision of the brand.

“It is positive step in the right direction for the brand.

“In terms of size of the stores they are both the same but the investment the company has made in this store is clear to see.

“We are really excited about it opening on Thursday.”

Peacocks is planning to open around 50 new stores this year, with Swindon being the first of these.

Newly appointed managing director Tony Brown is expected to bring a breath of fresh air to the company.

Sharon Peart, store manager, said: “Since The Edinburgh Woollen Mill Group took over it has been exciting and we are looking forward to the store opening on Thursday.

“I think it is good for the staff and the feedback from customers has been positive and we have had people trying to come in already.

“We are excited for people to see the new store.”

Comments (16)

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11:55am Tue 26 Feb 13

The Real Librarian says...

QUOTE
Julie Morgan, regional manager for Peacocks, said: “For myself I am really excited. It is an opportunity to see the vision of the brand.
UNQUOTE

What? Cheaper than TK Maxx and not as naff as Primark?
QUOTE Julie Morgan, regional manager for Peacocks, said: “For myself I am really excited. It is an opportunity to see the vision of the brand. UNQUOTE What? Cheaper than TK Maxx and not as naff as Primark? The Real Librarian

12:15pm Tue 26 Feb 13

pats43 says...

Quote
Aiming to breathe new life into the town centre.
Unquote

Don't make me laugh. All they have done is moved from one end of the street to another. Now there an empty shop where they used to be that's all.
Quote Aiming to breathe new life into the town centre. Unquote Don't make me laugh. All they have done is moved from one end of the street to another. Now there an empty shop where they used to be that's all. pats43

1:12pm Tue 26 Feb 13

house on the hill says...

""""The Real Librarian says...
11:55am Tue 26 Feb 13

QUOTE
Julie Morgan, regional manager for Peacocks, said: “For myself I am really excited. It is an opportunity to see the vision of the brand.
UNQUOTE

What? Cheaper than TK Maxx and not as naff as Primark?”"""

What you have to remember is that TK Maxx clothes last a lot longer, so overall it is a false economy to buy from the "cheaper" shops and you get better quality.
""""The Real Librarian says... 11:55am Tue 26 Feb 13 QUOTE Julie Morgan, regional manager for Peacocks, said: “For myself I am really excited. It is an opportunity to see the vision of the brand. UNQUOTE What? Cheaper than TK Maxx and not as naff as Primark?”""" What you have to remember is that TK Maxx clothes last a lot longer, so overall it is a false economy to buy from the "cheaper" shops and you get better quality. house on the hill

1:30pm Tue 26 Feb 13

itsamess3 says...

From what i read-saving 6000 jobs and increasing staff in swindon has to be a good thing.
The now parent company does have the advantage of internet sales as well as quality products at reasonable prices.
Better to wait until the shop opens before the knockers start--see what's on offer first.
From what i read-saving 6000 jobs and increasing staff in swindon has to be a good thing. The now parent company does have the advantage of internet sales as well as quality products at reasonable prices. Better to wait until the shop opens before the knockers start--see what's on offer first. itsamess3

1:50pm Tue 26 Feb 13

house on the hill says...

Only 19 staff in Swindon so not a major player by any means!
Only 19 staff in Swindon so not a major player by any means! house on the hill

1:57pm Tue 26 Feb 13

faatmaan says...

even more impressive is it being next to Poundland ! It is actually next to Poundworld, .
even more impressive is it being next to Poundland ! It is actually next to Poundworld, . faatmaan

2:51pm Tue 26 Feb 13

itsamess3 says...

house on the hill wrote:
Only 19 staff in Swindon so not a major player by any means!
Really? With 6000 jobs countrywide saved and 19 jobs here where there is little to no chance of other jobs and one more shop in the town saved.
[quote][p][bold]house on the hill[/bold] wrote: Only 19 staff in Swindon so not a major player by any means![/p][/quote]Really? With 6000 jobs countrywide saved and 19 jobs here where there is little to no chance of other jobs and one more shop in the town saved. itsamess3

3:06pm Tue 26 Feb 13

rmc001 says...

Birthdays and La Senza is old news, I noticed they've failed to mention that since then the town centre has lost Menkind, Jessops, Famous Memorabilia, Western Computers amongst others, and all we've gained is a german shoe shop!
Problem with this is more people are going to turn to other towns and cities to do their shopping, which means less income for the shops that remain.
Might as well make the most of the town centre whilst we still have it!
Birthdays and La Senza is old news, I noticed they've failed to mention that since then the town centre has lost Menkind, Jessops, Famous Memorabilia, Western Computers amongst others, and all we've gained is a german shoe shop! Problem with this is more people are going to turn to other towns and cities to do their shopping, which means less income for the shops that remain. Might as well make the most of the town centre whilst we still have it! rmc001

9:50pm Tue 26 Feb 13

house on the hill says...

Where do Swindon people actually shop do we know? Even if the high street came back in fashion would they shop here anyway? Not exactly an advert for Swindon, come and see our poundshops and charity shops and of course peacocks
Where do Swindon people actually shop do we know? Even if the high street came back in fashion would they shop here anyway? Not exactly an advert for Swindon, come and see our poundshops and charity shops and of course peacocks house on the hill

10:14pm Tue 26 Feb 13

timt1964 says...

thank god,we can all sleep tonight knowing that peacocks is saved.please no more shocks like this,swindon cant take anymore bad news.
thank god,we can all sleep tonight knowing that peacocks is saved.please no more shocks like this,swindon cant take anymore bad news. timt1964

10:33pm Tue 26 Feb 13

Bobby Bee says...

I really like Peacocks products.Some of their clothes are really stylish. It is so easy to knock "cheap" clothes shops but I think this store has some smart pieces.
I really like Peacocks products.Some of their clothes are really stylish. It is so easy to knock "cheap" clothes shops but I think this store has some smart pieces. Bobby Bee

11:26pm Tue 26 Feb 13

Localboy86 says...

Same old people on here moaning as usual. Clearly you don't care about any new shops opening good or bad, doesn't matter what you wear in your dark basements lol
Same old people on here moaning as usual. Clearly you don't care about any new shops opening good or bad, doesn't matter what you wear in your dark basements lol Localboy86

8:32am Wed 27 Feb 13

house on the hill says...

So you would be happy if the town centre was awash with new "downmarket!" shops? Whether you like it or not, even Peacoks themselves admit they are not high end fashion and aim at the cheaper "value" market. Life is about choice, and if some of us choose not to shop in these sort of shops that is our choice not yours. Good shops opening, yes very good news, bad shops opening, not good news as it will drag the whole town centre and discourage the good shops from coming here. Try and look at the bigger picture of what you actually want for Swindon and where you want it to go, up or down. There is a reason why we are currently the butt of so many jokes!
So you would be happy if the town centre was awash with new "downmarket!" shops? Whether you like it or not, even Peacoks themselves admit they are not high end fashion and aim at the cheaper "value" market. Life is about choice, and if some of us choose not to shop in these sort of shops that is our choice not yours. Good shops opening, yes very good news, bad shops opening, not good news as it will drag the whole town centre and discourage the good shops from coming here. Try and look at the bigger picture of what you actually want for Swindon and where you want it to go, up or down. There is a reason why we are currently the butt of so many jokes! house on the hill

9:43am Wed 27 Feb 13

itsamess3 says...

House--as Peacocks are re-branding and will be selling products of the parent company.
Why knock a shop before it is open and you have not browsed that shop to see the product.
What drags the town centre down is the charity shops with their highly paid directors and professional valuers-no business rates etc. My view being if a person works for a charity they should not be paid and monies donated used for the purpose donated--not to end up in fat cats pockets.
House--as Peacocks are re-branding and will be selling products of the parent company. Why knock a shop before it is open and you have not browsed that shop to see the product. What drags the town centre down is the charity shops with their highly paid directors and professional valuers-no business rates etc. My view being if a person works for a charity they should not be paid and monies donated used for the purpose donated--not to end up in fat cats pockets. itsamess3

10:06am Wed 27 Feb 13

Al Smith says...

house on the hill wrote:
Where do Swindon people actually shop do we know? Even if the high street came back in fashion would they shop here anyway? Not exactly an advert for Swindon, come and see our poundshops and charity shops and of course peacocks
Judging by the crowds a lot of the shopping is done in out of town retail parks (see news about a new M&S opening up at mannington) or the outlet village for flashier stuff.
[quote][p][bold]house on the hill[/bold] wrote: Where do Swindon people actually shop do we know? Even if the high street came back in fashion would they shop here anyway? Not exactly an advert for Swindon, come and see our poundshops and charity shops and of course peacocks[/p][/quote]Judging by the crowds a lot of the shopping is done in out of town retail parks (see news about a new M&S opening up at mannington) or the outlet village for flashier stuff. Al Smith

1:29pm Wed 27 Feb 13

house on the hill says...

""Al Smith says...
10:06am Wed 27 Feb 13


house on the hill wrote:
Where do Swindon people actually shop do we know? Even if the high street came back in fashion would they shop here anyway? Not exactly an advert for Swindon, come and see our poundshops and charity shops and of course peacocks"

Judging by the crowds a lot of the shopping is done in out of town retail parks (see news about a new M&S opening up at mannington) or the outlet village for flashier stuff.”"""

which I guess answers the question of what Swindon shoppers want, better quality shops, free parking, less traffic. Like many I dont go into the town centre unless absolutely neccessary and even then i am in and out like Russell Brand on a night out!
""Al Smith says... 10:06am Wed 27 Feb 13 house on the hill wrote: Where do Swindon people actually shop do we know? Even if the high street came back in fashion would they shop here anyway? Not exactly an advert for Swindon, come and see our poundshops and charity shops and of course peacocks" Judging by the crowds a lot of the shopping is done in out of town retail parks (see news about a new M&S opening up at mannington) or the outlet village for flashier stuff.”""" which I guess answers the question of what Swindon shoppers want, better quality shops, free parking, less traffic. Like many I dont go into the town centre unless absolutely neccessary and even then i am in and out like Russell Brand on a night out! house on the hill

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