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Take a fresh look at town, traders urged
“TAKE another look at Swindon” – this is the message two companies are telling traders in the capital in a bid to lure more retail businesses to the town.
Forward Swindon, the firm responsible for economic growth and regeneration, arrived in London on Wednesday to showcase the retailing opportunities the town can offer, alongside its commercial partners, FI-REM (First Investments), property managers of The Brunel Shopping Centre.
The firms were exhibiting at the British Council of Shopping Centres’ annual conference on at London Olympia. BCSC is the primary networking trade show in the UK for the retail industry.
Earlier this year Forward Swindon and FI-REM commissioned the independent retail analysis consultancy CACI to review and report on Swindon’s potential.
A full analysis was made of the catchment size and make-up of the town, which included both the residents and the workforce in Swindon.
They show the town’s catchment extends to a population of 777,000, with a potential non-food spend of £1.6bn.
It includes a high proportion of wealthy executives and secure families and this is significantly larger than the borough’s own population of 210,000.
Phil Young and Chris Hitchings, from Forward Swindon, will be promoting the overall retail space on offer in Swindon.
And Jane Stewart, the Brunel Centre’s new marketing manager at and Bernard Ferris, of FI-REM, will be promoting the Brunel Centre.
The Brunel occupies more than half of Swindon town centre’s retail area with 550,000sq ft of space. The partnership is sharing Stand 90 at BCSC, and has produced a video featuring Swindon’s most popular shopping areas.
“We are looking forward to meeting retailers at the BCSC Exhibition to discuss opportunities in The Brunel Shopping Centre,” said Bernard.
“Swindon town centre has enormous potential for retailers as the CACI research proves.” Phil Young, from Forward Swindon, said: “The catchment data says it all – Swindon has a massive market potential.
“We are in a phase of expansion and improvement and this is exactly the right time to be telling the industry to take another look at Swindon.”
The results of CACI’s report can be viewed on line at at www.
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