Swindon Monopoly game is launched

Swindon Advertiser: Swindon Monopoly game is launched Swindon Monopoly game is launched

SWINDON’S very own Monopoly board game will launch in spectacular style today.

Members of the public are invited along to the official launch of the game this morning as the town’s brass band marks the occasion by belting out ‘money’, ‘house’ and ‘hotel’ themed songs.

Tunes – which will include Our House made famous by Madness and ABBA’s Money Money Money – will sound out at the exact moment the first board to have rolled off the presses is opened and played by top-hatted men and women.

At the official ceremony at STEAM, the identities of the 22 Swindon landmarks appearing on the property sites on the board – replacing the likes of Mayfair and Trafalgar Square - will be revealed.

A host of popular venues in the town have earned a spot on the board including Lydiard Park, Coate Water, Arkells Brewery and the Brunel Shopping Centre.

The Monopoly: Swindon Edition will go on shop shelves at exactly the same time as the board is officially launched.

A giant 5ft replica of the board will also be unfurled.

“We are extremely excited about it,” said Dan Taylor, Head of Custom Games at Winning Moves.

From 9.30am, Dan will be giving out signed Swindon edition Monopoly money to the public.

Also at the launch ceremony, will be Hayley Ferris from the Swindon Pegasus Brass Band - a charity voted onto the board.

The makers had asked the public to nominate one charity to appear on the board and say they were so overwhelmed with entries that two were chosen to have their own Swindon Monopoly sites. The Swindon Therapy Centre took the second spot.

Hayley said: "We are honoured to have been nominated and chosen and are equally delighted to have been asked to perform at this official unveiling ceremony.”

Earlier in the year, when news that a board would be produced was announced, Swindonians were invited to vote as to which town property landmarks should be selected to swap places with the famous London sites.

The new Monopoly: Swindon Edition will be available online – as well as at the following retailers: Smyths, Toys R Us, WH Smith, The Works and Water-stones. Winning Moves UK already report that inquiries to buy the new board have come in from all over the world including Australia, US and Canada.

The price is £24.99.

'IT WILL DEFINITELY BE UNDER MY TREE' - Barrie Hudson tries out the game

THAT’S Christmas sorted out, then.

The Swindon edition of Monopoly adds a great local twist to the timeless joy of ripping off and bankrupting friends and loved ones.

If it turns up in your stocking or you put it in somebody else’s, fun will ensue. Come to think of it, fun will ensue if you get hold of a copy right now.

There’s nothing to say about the mechanics of the game itself, as Monopoly is Monopoly. You’re paid, you buy places, you rake in rent and pay it out. Random good and bad things happen to you.

It’s a simple formula that’s kept the game on the bestseller lists for nearly 80 years, and it hasn’t been changed.

What’s impressive about the Swindon edition is the attention to detail. It isn’t a case of just plucking random local street names from the air and slapping them over the standard spaces on the board.

Care has been taken to group the colours by theme. The pink properties, for example, have Swindon Town FC, Swindon Speedway and Swindon Wildcats replacing Northumberland Avenue, Whitehall and Pall Mall.

The Swindon Advertiser replaces Fleet Street as a red property, alongside the National Trust and Stanton Park, while the Steam Museum, the Brunel Centre and the Railway Village replace Vine Street, Marlborough Street and Bow Street.

Swindon Station replaces Marylebone and is joined by Thamesdown Transport, Barnes Coaches and the M4.

The Community Chest and Chance cards have also been given a complete Swindon makeover. Examples include ‘Your Letter Got Printed in the Swindon Advertiser’, ‘You Fall Asleep on the Train and End Up in Bristol’ and ‘You are Given the Main Part in the Wyvern Theatre’s Pantomime This Year’.

Even the money is marked ‘Swindon Edition’.

For total authenticity the Free Parking should have been replaced by a charge, owners of the Water Works should be free to put any other square out of action and the Go To Jail Square should only come into effect on the 20th time around the board, but Monopoly Swindon Edition still deserves a place in every Swindonian’s household.

Your chance to win a copy of the game

It’s the perfect celebration of Swindon and the perfect present for Christmas too.

This brand new MONOPOLY: Swindon Edition – out today – is a gift of Swindon life, loves and landmarks.

The MONOPOLY: Swindon Edition features the town’s crown jewels which swap places with the famous streets of the London Monopoly like Mayfair and Park Lane on this official new board.

The game is available on retailers’ shelves across Swindon and online right now including at Smyths, Toys R Us, WH Smith, The Works and Waterstones.

And it’s already set to be whizzing its way across the globe to Swindon ex-pats, with makers Winning Moves UK reporting inquiries already from as far away as Australia, New Zealand and Canada.

With landmarks like the famous Magic Roundabout – which landed Mayfair following a public vote – Swindon Town FC and Lydiard Park where else can you buy your favourite landmark for just MONOPOLY money?  And among the counters to play MONOPOLY with is a brand new piece – a cat, as voted by the public.

Before sales run dry, we have 12 games up for grabs for 12 readers (one for each day of Christmas!).

To be in with a chance of winning, simply answer the following question: Which counter is brand new to MONOPOLY? 

Enter by phone: Simply call 09013600816 and leave your answer and details when prompted.
Enter by text: Send your text to 80360 starting with MONOPOLY leave a space, followed by your answer, name and contact details.  Calls cost no more than £1.02 per call from a BT landline.

Calls from mobiles and some other networks may cost more. Texts cost £1 plus your normal operator text charge.

Telephone and text voting lines open today and close at midnight on October 15.

For full terms visit http://www.newsquest.co.uk/termsService provided by Newsquest Media Group. Usual Newsquest rules apply.

Enter by post: Send your answer on a postcard along with your name, address and a daytime telephone number to Monopoly Competition, Sales & Marketing, Swindon Advertiser, 100 Victoria Road, Swindon, SN1 3BE. 

Entries must be received by 5pm on October 15.

Comments (16)

Please log in to enable comment sorting

10:51am Fri 11 Oct 13

SockPuppet says...

Highest value property the Magic Roundabout, what a load of $@&t
Highest value property the Magic Roundabout, what a load of $@&t SockPuppet

11:00am Fri 11 Oct 13

benzss says...

SockPuppet wrote:
Highest value property the Magic Roundabout, what a load of $@&t
Well, it is probably the most famous thing in Swindon.
[quote][p][bold]SockPuppet[/bold] wrote: Highest value property the Magic Roundabout, what a load of $@&t[/p][/quote]Well, it is probably the most famous thing in Swindon. benzss

2:12pm Fri 11 Oct 13

chrisward2011 says...

We all know Pen Hill is the 'Old Kent Road' of Swindonia
We all know Pen Hill is the 'Old Kent Road' of Swindonia chrisward2011

2:31pm Fri 11 Oct 13

Howler72 says...

New College, is this for real? If you are to have a college then why not Swindon College, with its history and 'Outstanding' OfSTED status?
New College, is this for real? If you are to have a college then why not Swindon College, with its history and 'Outstanding' OfSTED status? Howler72

2:59pm Fri 11 Oct 13

REDROM says...

chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia
Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.
[quote][p][bold]chrisward2011[/bold] wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia[/p][/quote]Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. REDROM

4:30pm Fri 11 Oct 13

Arrowfield says...

chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia

Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.

Like where exactly? Down in the valley is not a nice place.
chrisward2011 wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. Like where exactly? Down in the valley is not a nice place. Arrowfield

4:33pm Fri 11 Oct 13

cat_bell says...

well said Chris Ward. well said.
well said Chris Ward. well said. cat_bell

4:34pm Fri 11 Oct 13

cat_bell says...

Arrowfield wrote:
chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia

Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.

Like where exactly? Down in the valley is not a nice place.
i once had the pleasure of the lovely kids throwing biscuits at me when i was running once. lush place.
[quote][p][bold]Arrowfield[/bold] wrote: chrisward2011 wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. Like where exactly? Down in the valley is not a nice place.[/p][/quote]i once had the pleasure of the lovely kids throwing biscuits at me when i was running once. lush place. cat_bell

10:29pm Fri 11 Oct 13

REDROM says...

cat_bell wrote:
Arrowfield wrote:
chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia

Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.

Like where exactly? Down in the valley is not a nice place.
i once had the pleasure of the lovely kids throwing biscuits at me when i was running once. lush place.
Do you both not read I stated its not the worse place in Swindon, Manchester road is a lovely place this time of year, broad green now there's a top place. carry on licking cat, i'm sure Chris is loving it.
[quote][p][bold]cat_bell[/bold] wrote: [quote][p][bold]Arrowfield[/bold] wrote: chrisward2011 wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. Like where exactly? Down in the valley is not a nice place.[/p][/quote]i once had the pleasure of the lovely kids throwing biscuits at me when i was running once. lush place.[/p][/quote]Do you both not read I stated its not the worse place in Swindon, Manchester road is a lovely place this time of year, broad green now there's a top place. carry on licking cat, i'm sure Chris is loving it. REDROM

10:33pm Fri 11 Oct 13

REDROM says...

cat_bell wrote:
Arrowfield wrote:
chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia

Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.

Like where exactly? Down in the valley is not a nice place.
i once had the pleasure of the lovely kids throwing biscuits at me when i was running once. lush place.
Biscuits :) who was you running away from.
[quote][p][bold]cat_bell[/bold] wrote: [quote][p][bold]Arrowfield[/bold] wrote: chrisward2011 wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. Like where exactly? Down in the valley is not a nice place.[/p][/quote]i once had the pleasure of the lovely kids throwing biscuits at me when i was running once. lush place.[/p][/quote]Biscuits :) who was you running away from. REDROM

9:20am Sat 12 Oct 13

Arrowfield says...

cat_bell wrote:

Arrowfield wrote:
chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia

Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.

Like where exactly? Down in the valley is not a nice place.

i once had the pleasure of the lovely kids throwing biscuits at me when i was running once. lush place.

Do you both not read I stated its not the worse place in Swindon, Manchester road is a lovely place this time of year, broad green now there's a top place. carry on licking cat, i'm sure Chris is loving it.


I would rather walk along Manchester Road than Ramsbury Avenue. If there is a worse place in Swindon than Penhill Valley then lets have it.
cat_bell wrote: Arrowfield wrote: chrisward2011 wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. Like where exactly? Down in the valley is not a nice place. i once had the pleasure of the lovely kids throwing biscuits at me when i was running once. lush place. Do you both not read I stated its not the worse place in Swindon, Manchester road is a lovely place this time of year, broad green now there's a top place. carry on licking cat, i'm sure Chris is loving it. I would rather walk along Manchester Road than Ramsbury Avenue. If there is a worse place in Swindon than Penhill Valley then lets have it. Arrowfield

9:31am Sat 12 Oct 13

Moth says...

The game looks more like an advertisement for local businesses. I, for one, will not waste £25 on it.
The game looks more like an advertisement for local businesses. I, for one, will not waste £25 on it. Moth

6:41pm Sat 12 Oct 13

cat_bell says...

chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia

Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.


Who in their right mind walks through Penhill for pleasure anyway? Surely only the Narcotics unit or the psychologically unstable would. P.S Whats changed since the 1970's - new branch of Lidl?
chrisward2011 wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. Who in their right mind walks through Penhill for pleasure anyway? Surely only the Narcotics unit or the psychologically unstable would. P.S Whats changed since the 1970's - new branch of Lidl? cat_bell

1:27pm Sun 13 Oct 13

Moth says...

cat_bell wrote:
chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia

Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.


Who in their right mind walks through Penhill for pleasure anyway? Surely only the Narcotics unit or the psychologically unstable would. P.S Whats changed since the 1970's - new branch of Lidl?
cat_bell. What an ignoramous you are. Obviously, you've never been to Penhill in a long time or if ever. Go away you silly person.
[quote][p][bold]cat_bell[/bold] wrote: chrisward2011 wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. Who in their right mind walks through Penhill for pleasure anyway? Surely only the Narcotics unit or the psychologically unstable would. P.S Whats changed since the 1970's - new branch of Lidl?[/p][/quote]cat_bell. What an ignoramous you are. Obviously, you've never been to Penhill in a long time or if ever. Go away you silly person. Moth

6:25pm Sun 13 Oct 13

Arrowfield says...

cat_bell wrote:
chrisward2011 wrote:
We all know Pen Hill is the 'Old Kent Road' of Swindonia

Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's.


Who in their right mind walks through Penhill for pleasure anyway? Surely only the Narcotics unit or the psychologically unstable would. P.S Whats changed since the 1970's - new branch of Lidl?

cat_bell. What an ignoramous you are. Obviously, you've never been to Penhill in a long time or if ever. Go away you silly person.


Moth- see earlier comments. If you have any good reason why cat_bell is wrong then lets hear it. Penhill is not a nice place at all. I go there a lot for work and I find it a depressing dump. Please tell what I am missing?
cat_bell wrote: chrisward2011 wrote: We all know Pen Hill is the 'Old Kent Road' of Swindonia Penhill is one word, believe me there are a lot worse areas in Swindon than Penhill, I walk through Penhill quite often, at all times of the day. When is the last time you walked through Penhill 1970's. Who in their right mind walks through Penhill for pleasure anyway? Surely only the Narcotics unit or the psychologically unstable would. P.S Whats changed since the 1970's - new branch of Lidl? cat_bell. What an ignoramous you are. Obviously, you've never been to Penhill in a long time or if ever. Go away you silly person. Moth- see earlier comments. If you have any good reason why cat_bell is wrong then lets hear it. Penhill is not a nice place at all. I go there a lot for work and I find it a depressing dump. Please tell what I am missing? Arrowfield

12:41pm Mon 14 Oct 13

Wildwestener says...

I've heard the new Monopoly game for Swindon will take ages to play. If you land on the Swindon Town square you go into administration and it takes ages to get out of that and if you want to build houses on Lydiard Park or Coate Water, the planning enquiry stage of the game takes ages and ages. You will definitely be able to build there because Eric Pickles couldn't give a stuff what is destroyed, but it takes time and you have to use up all your money to pay legal fees so whilst the houses get built, the infrastructure needed isn't affordable.
I've heard the new Monopoly game for Swindon will take ages to play. If you land on the Swindon Town square you go into administration and it takes ages to get out of that and if you want to build houses on Lydiard Park or Coate Water, the planning enquiry stage of the game takes ages and ages. You will definitely be able to build there because Eric Pickles couldn't give a stuff what is destroyed, but it takes time and you have to use up all your money to pay legal fees so whilst the houses get built, the infrastructure needed isn't affordable. Wildwestener

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree