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Adver goes pink for Breast Cancer Awareness Month
Buy this photo » Adver staff Chloe Hampton-James, Louise Garner and Stephanie Tye with some of the cakes that were baked
THE ADVER office was resplendent yesterday as staff donned their brightest pink outfits to raise money for Breakthrough Breast Cancer.
October is Breast Cancer Awareness Month, and workplaces around the country are doing their bit to support the cause.
On Thursday, 2p from every copy of the Adver was donated to Breakthrough Breast Cancer, which is the country’s leading charity committed to fighting breast cancer through research, campaigning and education.
A special supplement edition also contributed 10 per cent of its proceeds to the charity. You can read it here.
And yesterday a host of events were held throughout the working day for people to put their hands in their pockets in a bid to beat the money raised last year.
A donation was made by everyone wearing pink and the day raised a grand totoal of £1,051.
A pink bake off was judged in the morning, with entrants working hard into Thursday night to win the top prize.
None would be left empty handed, with a bottle of wine for every baker.
Maintenance worker Phil Court had the enviable task of judging the impressive array of cakes.
“They were excellent, and a lot higher quality than I was expecting,” he said. “They all put a lot of effort into it, and must have stayed up all night baking them.
“We judged the entrants on presentation and taste. We always go for appearances first, so that was very important.”
The cakes were then sold to a hungry workforce while a silent auction and raffle continued through the day.
Gary Lawrence, group editor, said: “It is great that everybody has come together to do something for a charity close to our hearts. We are delighted we had a bit of fun and everybody could contribute to raising a few pounds.
“We will look to do it all again next year and hope other companies will follow suit.”
Newspaper House was joined by Royal Wootton Bassett Academy in fundraising for the charity yesterday.
Deputy headteacher Anita Ellis said: “Members of staff and children have been allowed to come in wearing pink if they wish, and we are hoping to raise over £500, but on days like this we can raise more than £2,000. Students are wearing all kinds of things, like fuzzy ears and tutus. Probably half the school have done it, and they are asked to donate for every pink item they are wearing.
“It is all really positive, and people are wearing pink no matter how shocking it might be. What is really lovely is that everybody gets behind it, and it is so encouraging to see the kids looking back at you knowing they are doing their responsibility.”
The Adver have set up a Just Giving page for anyone who wishes to make a donation to the charity. To help join the fight against breast cancer, visit www.justgiving.com/Swindon-Advertiser.
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