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Football fans say ads are too bright
FOOTBALL fans have complained they are having difficulty seeing parts of the pitch at the County Ground due the brightness of electronic advertisements.
Earlier this year, Swindon Town installed the hoardings close to the dug-out facing the Don Rogers Stand.
However, many sitting in this stand say they have since struggled to see the ball in front of the lights and it is difficult to see which player has the ball.
The club accept there may have been initial problems but the lights have now been reduced to their lowest brightness level.
Wayne Brigginshaw, 53, is a season ticket holder who sits in the Don Rogers stand and says the new advertisements have hindered his viewing. The postman, from Grange Park, said: “Whenever a player goes past it can be quite hard to see who has the ball.
“There have been quite a few people around me who have said it is a problem and complained to the stewards.
“It’s a bit of an issue for fans on the other side of the ground as well who say whenever someone goes past they get lit up like Blackpool Illuminations.”
“It was a bit of a problem against Chelsea and they did dim it but it was still bad. On Friday night the problem was still there.”
Wayne accepts the need for the club to increase revenue but said the fans need to be considered.
He said: ”Everyone knows the club needs to be able to bring in money through advertising but it is not cheap watching football so we should be able to see the game. Sponsors are important but it is the fans who pay the real money.
“I would like to see the club dim the lights down so everyone can watch the game without a problem.”
Swindon Town say they have acknowleded the fans’ concerns and have lowered the lights, but the money raised from having the advertising hoardings is vital if the club is to keep flourish.
Mark Isaacs, the stadium manager, said: “We understand there have been a few issues but we have now dropped the lighting to its lowest level.
“Against Plymouth there were some problems at the beginning of the game but we dropped the level.
“We did have some issues with people saying they could not see the ball against the white background so we have stopped those adverts.
“I have spoken with a lot a fans and nearly all of them have said there is not a problem. As a club it is vital we explore all sources of revenue and the boards are a way of avoiding going back into the situation we were in last February.”
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