Swindon AdvertiserNew Morrisons store unwrapped (From Swindon Advertiser)

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New Morrisons store unwrapped

Swindon Advertiser: The new Morrisons, in Eldene, which is opening next Monday The new Morrisons, in Eldene, which is opening next Monday

RESIDENTS in East Swindon will be celebrating on Monday when they can finally grace the aisles of the new Morrisons store when it officially opens.

The £15m superstore which has been in the making since September last year is built on the former site of Dorcan House.

In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers.

The store has provided residents with 221 new jobs, 114 of which went to people who were previously unemployed.

Coun Derique Montaut (Lab, Liden, Eldene and Park South) said: “I think it’s great news particularly in this economic climate. “When we met with the management team of Morrisons we said that we wanted there to be a provision of at least 100 jobs to be employed locally and it sounds like they have exceeded that.

“However, the residents are concerned about whether a post office will be available and it really needs to provide those services that were taken away as part of the redevelopment.”

The new store is also a Craft Skills Academy meaning that many of its staff are trained in traditional skills including butchery, fishmongery, bakery and flower arranging.

The skilled staff will be able to advise customers, offer cooking tips and suggest food combinations and suitable wine accompaniments.

Store General Manager Paul Raine said: “We wanted to create an experience that was different from other supermarkets, offering customers a wide range of fresh products at great value and excellent customer service.

“The team has worked hard to train as specialists in areas such as wine, butchery and bakery and the fresh market concept means that many products are created by these specialists in-store each morning.

“We’re delighted that, as a result of this new store opening, we have helped create new jobs in the local area, and are now looking forward to welcoming new shoppers into our Swindon store.”

Customers visiting the store will be able to see the workers hard at work with bakers kneading dough and butchers making fresh sausages on the counter.

Visitors can choose from at least 140 different cuts of meat in the butchery, 80 cheeses from around the world in the deli and up to 48 varieties of fresh baked goods available in the bakery.

Comments (24)

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9:40am Thu 30 Jan 14

Davey Gravey says...

Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.
Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though. Davey Gravey
  • Score: -1

11:18am Thu 30 Jan 14

The Big T says...

Nice to see Cllr Montaut now jumping on the bandwagon. Last week he was moaning about the loss of the old decaying shops
Nice to see Cllr Montaut now jumping on the bandwagon. Last week he was moaning about the loss of the old decaying shops The Big T
  • Score: 15

11:26am Thu 30 Jan 14

toyota777 says...

Very nice I'm sure how but many more Supermarkets does Swindon need?
Very nice I'm sure how but many more Supermarkets does Swindon need? toyota777
  • Score: -17

11:57am Thu 30 Jan 14

scottwichall says...

Someone told me that the majority of the jobs created are part time under the 16 hours per week threshold.

We all know what that means for NI/staff benefits and protection...
Someone told me that the majority of the jobs created are part time under the 16 hours per week threshold. We all know what that means for NI/staff benefits and protection... scottwichall
  • Score: 1

12:42pm Thu 30 Jan 14

Davey Gravey says...

toyota777 wrote:
Very nice I'm sure how but many more Supermarkets does Swindon need?
Considering there has only been sainsburys a fair distance from eldene, nythe,liden and covingham this was much wanted and needed by local residents.
[quote][p][bold]toyota777[/bold] wrote: Very nice I'm sure how but many more Supermarkets does Swindon need?[/p][/quote]Considering there has only been sainsburys a fair distance from eldene, nythe,liden and covingham this was much wanted and needed by local residents. Davey Gravey
  • Score: 2

1:19pm Thu 30 Jan 14

Mella_T says...

How many of the jobs were actually given to local people though as opposed to those who were "previously unemployed", given that every day when I drive past, car park is nearly always half full whilst staff are being trained? Surely if they were local, they wouldn't need to drive.
How many of the jobs were actually given to local people though as opposed to those who were "previously unemployed", given that every day when I drive past, car park is nearly always half full whilst staff are being trained? Surely if they were local, they wouldn't need to drive. Mella_T
  • Score: 9

1:20pm Thu 30 Jan 14

house on the hill says...

scottwichall wrote:
Someone told me that the majority of the jobs created are part time under the 16 hours per week threshold.

We all know what that means for NI/staff benefits and protection...
It is still better than nothing though, so how about actually being happy about that? I am sure the workers would take that over the dole anytime.
[quote][p][bold]scottwichall[/bold] wrote: Someone told me that the majority of the jobs created are part time under the 16 hours per week threshold. We all know what that means for NI/staff benefits and protection...[/p][/quote]It is still better than nothing though, so how about actually being happy about that? I am sure the workers would take that over the dole anytime. house on the hill
  • Score: 3

2:05pm Thu 30 Jan 14

scottwichall says...

house on the hill wrote:
scottwichall wrote:
Someone told me that the majority of the jobs created are part time under the 16 hours per week threshold.

We all know what that means for NI/staff benefits and protection...
It is still better than nothing though, so how about actually being happy about that? I am sure the workers would take that over the dole anytime.
I am happy. But is working less than 16 hours a week going to be sufficient to get them of benefits?
[quote][p][bold]house on the hill[/bold] wrote: [quote][p][bold]scottwichall[/bold] wrote: Someone told me that the majority of the jobs created are part time under the 16 hours per week threshold. We all know what that means for NI/staff benefits and protection...[/p][/quote]It is still better than nothing though, so how about actually being happy about that? I am sure the workers would take that over the dole anytime.[/p][/quote]I am happy. But is working less than 16 hours a week going to be sufficient to get them of benefits? scottwichall
  • Score: 4

2:19pm Thu 30 Jan 14

Al Smith says...

Mella_T wrote:
How many of the jobs were actually given to local people though as opposed to those who were "previously unemployed", given that every day when I drive past, car park is nearly always half full whilst staff are being trained? Surely if they were local, they wouldn't need to drive.
Could the cars perhaps belong to builders, shop fitters, electricians, contractors in general and those delivering training?
[quote][p][bold]Mella_T[/bold] wrote: How many of the jobs were actually given to local people though as opposed to those who were "previously unemployed", given that every day when I drive past, car park is nearly always half full whilst staff are being trained? Surely if they were local, they wouldn't need to drive.[/p][/quote]Could the cars perhaps belong to builders, shop fitters, electricians, contractors in general and those delivering training? Al Smith
  • Score: 2

2:41pm Thu 30 Jan 14

twasadawf says...

Its All At The CO-OP Now
Its All At The CO-OP Now twasadawf
  • Score: -5

6:02pm Thu 30 Jan 14

house on the hill says...

scottwichall wrote:
house on the hill wrote:
scottwichall wrote:
Someone told me that the majority of the jobs created are part time under the 16 hours per week threshold.

We all know what that means for NI/staff benefits and protection...
It is still better than nothing though, so how about actually being happy about that? I am sure the workers would take that over the dole anytime.
I am happy. But is working less than 16 hours a week going to be sufficient to get them of benefits?
No but it is a start so maybe we should look at the positives a bit more rather than always finding fault with new schemes.
[quote][p][bold]scottwichall[/bold] wrote: [quote][p][bold]house on the hill[/bold] wrote: [quote][p][bold]scottwichall[/bold] wrote: Someone told me that the majority of the jobs created are part time under the 16 hours per week threshold. We all know what that means for NI/staff benefits and protection...[/p][/quote]It is still better than nothing though, so how about actually being happy about that? I am sure the workers would take that over the dole anytime.[/p][/quote]I am happy. But is working less than 16 hours a week going to be sufficient to get them of benefits?[/p][/quote]No but it is a start so maybe we should look at the positives a bit more rather than always finding fault with new schemes. house on the hill
  • Score: 2

7:47pm Thu 30 Jan 14

msw says...

Fantastic and much needed, Well done Morrison's, might make TESCO pull their socks up, as TESCO have lost their way, they focus on too much other stuff rather than their core business, I mean the other year the store was full of equestrian gear!! Mobile phones!!
Fantastic and much needed, Well done Morrison's, might make TESCO pull their socks up, as TESCO have lost their way, they focus on too much other stuff rather than their core business, I mean the other year the store was full of equestrian gear!! Mobile phones!! msw
  • Score: 0

8:10pm Thu 30 Jan 14

faatmaan says...

with regard to local employment, there is one person moved up from the Isle of Wight, many from superstore A to superstore B, the likelihood of new people fresh to the industry would be nice, its probably just existing staff of other large local providers looking to escape the misery of Superstore retailing and its management bullying .I wish all well, but suspect no sooner are these staff settled in, we will see a purge by management looking for the right staff to manipulate and coerce into working awkward shifts and enforcing unwritten rules.
with regard to local employment, there is one person moved up from the Isle of Wight, many from superstore A to superstore B, the likelihood of new people fresh to the industry would be nice, its probably just existing staff of other large local providers looking to escape the misery of Superstore retailing and its management bullying .I wish all well, but suspect no sooner are these staff settled in, we will see a purge by management looking for the right staff to manipulate and coerce into working awkward shifts and enforcing unwritten rules. faatmaan
  • Score: 1

8:11pm Thu 30 Jan 14

Mango man says...

A fair few 'customers' will also be showing off their expertise in wine, cheese and meats. Unfortunately they'll be stealing it. The catchment area of Eldene, Liden and Covingham etc are just so run down I'm surprised any large company would want their brand to be associated there.
A fair few 'customers' will also be showing off their expertise in wine, cheese and meats. Unfortunately they'll be stealing it. The catchment area of Eldene, Liden and Covingham etc are just so run down I'm surprised any large company would want their brand to be associated there. Mango man
  • Score: -26

10:26am Fri 31 Jan 14

ChannelX says...

Davey Gravey wrote:
Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.
No thanks to the council? Really? Did you not read this part of the article?


In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers.


It was the council who brokered the deal with Morrisons and smoothed the path for them to open in Eldene.

Don't let the facts get in the way of another one of your misguided anti-council / anti-Tory rants though.
[quote][p][bold]Davey Gravey[/bold] wrote: Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.[/p][/quote]No thanks to the council? Really? Did you not read this part of the article? [quote] In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers. [/quote] It was the council who brokered the deal with Morrisons and smoothed the path for them to open in Eldene. Don't let the facts get in the way of another one of your misguided anti-council / anti-Tory rants though. ChannelX
  • Score: 3

11:25am Fri 31 Jan 14

Davey Gravey says...

ChannelX wrote:
Davey Gravey wrote:
Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.
No thanks to the council? Really? Did you not read this part of the article?


In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers.


It was the council who brokered the deal with Morrisons and smoothed the path for them to open in Eldene.

Don't let the facts get in the way of another one of your misguided anti-council / anti-Tory rants though.
Oh you're back. It was so much better without you trolling, goading, fiddling with the thumbs and ruining debate for the rest of us over the least 2 days in your absence.
[quote][p][bold]ChannelX[/bold] wrote: [quote][p][bold]Davey Gravey[/bold] wrote: Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.[/p][/quote]No thanks to the council? Really? Did you not read this part of the article? [quote] In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers. [/quote] It was the council who brokered the deal with Morrisons and smoothed the path for them to open in Eldene. Don't let the facts get in the way of another one of your misguided anti-council / anti-Tory rants though.[/p][/quote]Oh you're back. It was so much better without you trolling, goading, fiddling with the thumbs and ruining debate for the rest of us over the least 2 days in your absence. Davey Gravey
  • Score: -5

12:20pm Fri 31 Jan 14

Mella_T says...

Al Smith wrote:
Mella_T wrote: How many of the jobs were actually given to local people though as opposed to those who were "previously unemployed", given that every day when I drive past, car park is nearly always half full whilst staff are being trained? Surely if they were local, they wouldn't need to drive.
Could the cars perhaps belong to builders, shop fitters, electricians, contractors in general and those delivering training?
That could be true Al Smith, but the car park was almost always full of work vans etc when they were fitting out the shop and performing a deep clean. That was completed and those vehicles have since left. I guess the proof will be once the shop has opened for business and the initial interest of a new shop has died down. I just think it's misleading for them to say the intention was for the "local unemployed" to be offered jobs, whereas they are now only stating "previously unemployed". A clever play on words and economical with the truth I think.
[quote][p][bold]Al Smith[/bold] wrote: [quote][p][bold]Mella_T[/bold] wrote: How many of the jobs were actually given to local people though as opposed to those who were "previously unemployed", given that every day when I drive past, car park is nearly always half full whilst staff are being trained? Surely if they were local, they wouldn't need to drive.[/p][/quote]Could the cars perhaps belong to builders, shop fitters, electricians, contractors in general and those delivering training?[/p][/quote]That could be true Al Smith, but the car park was almost always full of work vans etc when they were fitting out the shop and performing a deep clean. That was completed and those vehicles have since left. I guess the proof will be once the shop has opened for business and the initial interest of a new shop has died down. I just think it's misleading for them to say the intention was for the "local unemployed" to be offered jobs, whereas they are now only stating "previously unemployed". A clever play on words and economical with the truth I think. Mella_T
  • Score: 2

5:28pm Fri 31 Jan 14

house on the hill says...

faatmaan wrote:
with regard to local employment, there is one person moved up from the Isle of Wight, many from superstore A to superstore B, the likelihood of new people fresh to the industry would be nice, its probably just existing staff of other large local providers looking to escape the misery of Superstore retailing and its management bullying .I wish all well, but suspect no sooner are these staff settled in, we will see a purge by management looking for the right staff to manipulate and coerce into working awkward shifts and enforcing unwritten rules.
What a lovely world we live in. For many they don't want to know this sort of thing but sadly it's true. The other side of the coin is that if they were al full time on good wages the prices would go up so we can't have it both ways!
[quote][p][bold]faatmaan[/bold] wrote: with regard to local employment, there is one person moved up from the Isle of Wight, many from superstore A to superstore B, the likelihood of new people fresh to the industry would be nice, its probably just existing staff of other large local providers looking to escape the misery of Superstore retailing and its management bullying .I wish all well, but suspect no sooner are these staff settled in, we will see a purge by management looking for the right staff to manipulate and coerce into working awkward shifts and enforcing unwritten rules.[/p][/quote]What a lovely world we live in. For many they don't want to know this sort of thing but sadly it's true. The other side of the coin is that if they were al full time on good wages the prices would go up so we can't have it both ways! house on the hill
  • Score: 0

11:40am Sat 1 Feb 14

ChannelX says...

Davey Gravey wrote:
ChannelX wrote:
Davey Gravey wrote:
Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.
No thanks to the council? Really? Did you not read this part of the article?


In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers.


It was the council who brokered the deal with Morrisons and smoothed the path for them to open in Eldene.

Don't let the facts get in the way of another one of your misguided anti-council / anti-Tory rants though.
Oh you're back. It was so much better without you trolling, goading, fiddling with the thumbs and ruining debate for the rest of us over the least 2 days in your absence.
You mean, you were allowed to troll the site without anyone pulling you up on it?
[quote][p][bold]Davey Gravey[/bold] wrote: [quote][p][bold]ChannelX[/bold] wrote: [quote][p][bold]Davey Gravey[/bold] wrote: Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.[/p][/quote]No thanks to the council? Really? Did you not read this part of the article? [quote] In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers. [/quote] It was the council who brokered the deal with Morrisons and smoothed the path for them to open in Eldene. Don't let the facts get in the way of another one of your misguided anti-council / anti-Tory rants though.[/p][/quote]Oh you're back. It was so much better without you trolling, goading, fiddling with the thumbs and ruining debate for the rest of us over the least 2 days in your absence.[/p][/quote]You mean, you were allowed to troll the site without anyone pulling you up on it? ChannelX
  • Score: 5

2:20pm Sat 1 Feb 14

Davey Gravey says...

ChannelX wrote:
Davey Gravey wrote:
ChannelX wrote:
Davey Gravey wrote:
Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.
No thanks to the council? Really? Did you not read this part of the article?


In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers.


It was the council who brokered the deal with Morrisons and smoothed the path for them to open in Eldene.

Don't let the facts get in the way of another one of your misguided anti-council / anti-Tory rants though.
Oh you're back. It was so much better without you trolling, goading, fiddling with the thumbs and ruining debate for the rest of us over the least 2 days in your absence.
You mean, you were allowed to troll the site without anyone pulling you up on it?
Clearly not your lies.
It meant people could post their views and debate like adults, whether they agreed or not.
Nobody was messing with the thumbs or lying about it abusing others who use the site.

Do note that I only respond to correct you after you troll me. Nobody falls for your drivel anymore. You've been well and truly seen through.
[quote][p][bold]ChannelX[/bold] wrote: [quote][p][bold]Davey Gravey[/bold] wrote: [quote][p][bold]ChannelX[/bold] wrote: [quote][p][bold]Davey Gravey[/bold] wrote: Much needed and welcome in the area. No thanks to the council who are doing nothing for eldene though.[/p][/quote]No thanks to the council? Really? Did you not read this part of the article? [quote] In December 2012 Swindon Council granted planning permission for the supermarket to build the 25,000sq ft store, with 250 car parking spaces available for customers. [/quote] It was the council who brokered the deal with Morrisons and smoothed the path for them to open in Eldene. Don't let the facts get in the way of another one of your misguided anti-council / anti-Tory rants though.[/p][/quote]Oh you're back. It was so much better without you trolling, goading, fiddling with the thumbs and ruining debate for the rest of us over the least 2 days in your absence.[/p][/quote]You mean, you were allowed to troll the site without anyone pulling you up on it?[/p][/quote]Clearly not your lies. It meant people could post their views and debate like adults, whether they agreed or not. Nobody was messing with the thumbs or lying about it abusing others who use the site. Do note that I only respond to correct you after you troll me. Nobody falls for your drivel anymore. You've been well and truly seen through. Davey Gravey
  • Score: -5

2:32pm Sat 1 Feb 14

Paddyr says...

Mango man, at least most off us own our houses and cars no finance, i will leave you now to live in your moraged financed materialistic plastic world you will never own, sleep tight!
Mango man, at least most off us own our houses and cars no finance, i will leave you now to live in your moraged financed materialistic plastic world you will never own, sleep tight! Paddyr
  • Score: 3

3:32pm Sun 2 Feb 14

Mango man says...

Paddyr wrote:
Mango man, at least most off us own our houses and cars no finance, i will leave you now to live in your moraged financed materialistic plastic world you will never own, sleep tight!
Oh dear, tweaked a nerve have I? I'm sure Eldene and Liden are lovely, as long as you like dark dingy streets full of run down housing and feral youth hanging about. Certainly a neighbourhood where I wouldn't sleep tight!
[quote][p][bold]Paddyr[/bold] wrote: Mango man, at least most off us own our houses and cars no finance, i will leave you now to live in your moraged financed materialistic plastic world you will never own, sleep tight![/p][/quote]Oh dear, tweaked a nerve have I? I'm sure Eldene and Liden are lovely, as long as you like dark dingy streets full of run down housing and feral youth hanging about. Certainly a neighbourhood where I wouldn't sleep tight! Mango man
  • Score: -5

5:17pm Sun 2 Feb 14

Davey Gravey says...

Mango man wrote:
Paddyr wrote:
Mango man, at least most off us own our houses and cars no finance, i will leave you now to live in your moraged financed materialistic plastic world you will never own, sleep tight!
Oh dear, tweaked a nerve have I? I'm sure Eldene and Liden are lovely, as long as you like dark dingy streets full of run down housing and feral youth hanging about. Certainly a neighbourhood where I wouldn't sleep tight!
Where do you live Mango? Eldene and liden are nice areas with decent properties. Street lighting has recently been upgraded too. The shop areas are run down but that isn't uncommon in other parts of the town.
[quote][p][bold]Mango man[/bold] wrote: [quote][p][bold]Paddyr[/bold] wrote: Mango man, at least most off us own our houses and cars no finance, i will leave you now to live in your moraged financed materialistic plastic world you will never own, sleep tight![/p][/quote]Oh dear, tweaked a nerve have I? I'm sure Eldene and Liden are lovely, as long as you like dark dingy streets full of run down housing and feral youth hanging about. Certainly a neighbourhood where I wouldn't sleep tight![/p][/quote]Where do you live Mango? Eldene and liden are nice areas with decent properties. Street lighting has recently been upgraded too. The shop areas are run down but that isn't uncommon in other parts of the town. Davey Gravey
  • Score: -1

6:27pm Sun 2 Feb 14

DLP OldTown says...

Are Morrisons taking over, Eldene, Witchelstow and soon the top of town. bring it on, more stores are good for customers, not sure who decided to put a large supermarket in the Town, hope they have a large car park.
Are Morrisons taking over, Eldene, Witchelstow and soon the top of town. bring it on, more stores are good for customers, not sure who decided to put a large supermarket in the Town, hope they have a large car park. DLP OldTown
  • Score: 4

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