Another Aldi in store for town

Swindon Advertiser: Aldi plan to build a fourth store in Swindon Aldi plan to build a fourth store in Swindon

BUDGET supermarket chain Aldi is aiming to expand its empire into the west of the town after unveiling plans to build its fourth store in Swindon.

The award-winning German retailer, and its development partner Picton, have revealed they have designs on a disused office block at Westlea Campus, opposite the Spectrum Building in Mead Way.

The plans include developing a new neighbourhood food store as part of a larger mixed-use redevelopment of the vacant site, which will also see up to 70 new homes built, 30 per cent of which will be affordable. The new store is expected to serve a catchment area of 20,000 potential customers.

Aldi has already invested heavily in the town, plunging £35m into its 560,000 sq ft regional distribution centre and head office at South Marston Park, while opening stores in Hobley Drive, Drove Road and Latham Road. The firm has said it wants to achieve a network of seven stores throughout Swindon.

Ben Shotter, property director of Aldi Swindon, who is leading the redevelopment of the site, said: “Aldi’s regional distribution centre is located in the town which employs approximately 500 people with the creation of an additional 250 jobs expected over the next 12 months.

“Our business is going from strength to strength and we are expanding on the back of strong customer demand.

“The Westlea Campus site is perfect for a new Aldi store. It’s in a great location and will allow us to bring our unique proposition to West Swindon – an area where we are currently under-represented.”

Built in the 1980s, the Westlea Office Campus has become obsolete and is now vacant. The owner of the site, Picton, believes there is insufficient demand to justify the costs of refurbishing the complex to modern office standards.

Jay Cable, the head of asset management for Picton Capital. “I am proud of what we have created and I am looking forward to showing the plans to local people and getting their feedback on what we propose.”

Coun Keith Williams (Con, Shaw) said: “We have been given assurances that the amount of vehicle traffic would be comparable to that of a working office block and we will have to wait to see the detailed proposals and impact assessments they bring forward.”

A public exhibition on the plans is being held between 3pm and 7pm on Thursday at the Link Centre Library.

Aldi and Picton are intending to submit a planning application for the redevelopment of the Westlea Campus in spring.

Kevin Fisher, of the Shaw Residents’ Association, said: “Whilst we agree with the benefits of developing a currently unused brownfield site and welcome the new jobs the store will bring, we are concerned about the loss of business land to yet more housing in West Swindon and the impact this will have on our already over-capacity roads.

“We are particularly concerned about road access to the store and the impact to surrounding areas at peak times should the stores car park overflow.

“To mitigate these concerns, and if more houses must be built, we would like to see the planned number reduced substantially in favour of a store car park with 20 per cent more spaces than Aldi would normally provide for such a facility together with a robust and fit for purpose access road design.”

Comments (12)

Please log in to enable comment sorting

11:32am Mon 10 Feb 14

EmmBee says...

No problem with putting an Aldi's this side of town, but they really do need to get more parking spaces sorted out - parking at the Aldis on Drove Road is a nightmare.
No problem with putting an Aldi's this side of town, but they really do need to get more parking spaces sorted out - parking at the Aldis on Drove Road is a nightmare. EmmBee

12:43pm Mon 10 Feb 14

Davey Gravey says...

EmmBee wrote:
No problem with putting an Aldi's this side of town, but they really do need to get more parking spaces sorted out - parking at the Aldis on Drove Road is a nightmare.
I found that also when I went there. Shows how popular they are I suppose. The Stratton one is usually a bit quieter and easier to park.
[quote][p][bold]EmmBee[/bold] wrote: No problem with putting an Aldi's this side of town, but they really do need to get more parking spaces sorted out - parking at the Aldis on Drove Road is a nightmare.[/p][/quote]I found that also when I went there. Shows how popular they are I suppose. The Stratton one is usually a bit quieter and easier to park. Davey Gravey

1:20pm Mon 10 Feb 14

house on the hill says...

Always good news when new stores want to open up here.
Always good news when new stores want to open up here. house on the hill

1:54pm Mon 10 Feb 14

Al Smith says...

EmmBee wrote:
No problem with putting an Aldi's this side of town, but they really do need to get more parking spaces sorted out - parking at the Aldis on Drove Road is a nightmare.
I've often suspected that the free parking there is abused at times, that store IS busy but not as busy as the amount of cars would suggest.

More competition is a good thing and Aldi and Lidl have given the big supermarkets a good run for their money and it's us the consumer who (for once) seems to be the winner.
[quote][p][bold]EmmBee[/bold] wrote: No problem with putting an Aldi's this side of town, but they really do need to get more parking spaces sorted out - parking at the Aldis on Drove Road is a nightmare.[/p][/quote]I've often suspected that the free parking there is abused at times, that store IS busy but not as busy as the amount of cars would suggest. More competition is a good thing and Aldi and Lidl have given the big supermarkets a good run for their money and it's us the consumer who (for once) seems to be the winner. Al Smith

3:55pm Mon 10 Feb 14

DLP OldTown says...

Soon be more Supermarkets than corner shops in Swindon, good for us shoppers, just need to get the roads sorted.
Soon be more Supermarkets than corner shops in Swindon, good for us shoppers, just need to get the roads sorted. DLP OldTown

3:59pm Mon 10 Feb 14

ChannelX says...

DLP OldTown wrote:
Soon be more Supermarkets than corner shops in Swindon, good for us shoppers, just need to get the roads sorted.
The current 11-day period of Thames Water roadworks near Faringdon Road Park highlight perfectly just how woefully inadequate the road network is in Swindon these days.

Utter carnage at 2pm on a Monday after on all roads in and out of the town centre to West Swindon and Junction 16. Wouldn't even want to see what that'll be like come 5.30pm this evening... and every morning and evening for the next week or so.
[quote][p][bold]DLP OldTown[/bold] wrote: Soon be more Supermarkets than corner shops in Swindon, good for us shoppers, just need to get the roads sorted.[/p][/quote]The current 11-day period of Thames Water roadworks near Faringdon Road Park highlight perfectly just how woefully inadequate the road network is in Swindon these days. Utter carnage at 2pm on a Monday after on all roads in and out of the town centre to West Swindon and Junction 16. Wouldn't even want to see what that'll be like come 5.30pm this evening... and every morning and evening for the next week or so. ChannelX

4:23pm Mon 10 Feb 14

Carlo says...

EmmBee wrote:
No problem with putting an Aldi's this side of town, but they really do need to get more parking spaces sorted out - parking at the Aldis on Drove Road is a nightmare.
I have always found a parking space there.
[quote][p][bold]EmmBee[/bold] wrote: No problem with putting an Aldi's this side of town, but they really do need to get more parking spaces sorted out - parking at the Aldis on Drove Road is a nightmare.[/p][/quote]I have always found a parking space there. Carlo

8:51pm Mon 10 Feb 14

Badgersgetabadname says...

This is great news jobs and signs of improvement. More please
This is great news jobs and signs of improvement. More please Badgersgetabadname

11:22am Tue 11 Feb 14

A.Baron-Cohen says...

Enough of Europeans!, boycott this German and invading non UK brand, vote UKIP LOL
Enough of Europeans!, boycott this German and invading non UK brand, vote UKIP LOL A.Baron-Cohen

11:57am Tue 11 Feb 14

jimmys lovechild says...

Who is the "we" that Mr Fisher quotes in his concerns. I live no more than 100 yds from the site and nobody from the Shaw residents association as contacted me or my neighbours for an opinion
Who is the "we" that Mr Fisher quotes in his concerns. I live no more than 100 yds from the site and nobody from the Shaw residents association as contacted me or my neighbours for an opinion jimmys lovechild

5:48pm Tue 11 Feb 14

Richard Symonds says...

jimmys lovechild wrote:
Who is the "we" that Mr Fisher quotes in his concerns. I live no more than 100 yds from the site and nobody from the Shaw residents association as contacted me or my neighbours for an opinion
As a member of Shaw Residents I would like to extend to you an invitation to our meetings. They are held at the Ramleaze Village Hall behind the Shaw Village Centre on the first Monday of the month at 8.30pm.

Hope to meet you there.
[quote][p][bold]jimmys lovechild[/bold] wrote: Who is the "we" that Mr Fisher quotes in his concerns. I live no more than 100 yds from the site and nobody from the Shaw residents association as contacted me or my neighbours for an opinion[/p][/quote]As a member of Shaw Residents I would like to extend to you an invitation to our meetings. They are held at the Ramleaze Village Hall behind the Shaw Village Centre on the first Monday of the month at 8.30pm. Hope to meet you there. Richard Symonds

8:08am Fri 14 Feb 14

Redhouse Red says...

With respect Aldi, 30k would bare pay for a zebra crossing. So your suggestion you are somehow going to miraculously solve the traffic problems of west swindon with that sum of cash is well wide of the mark!
With respect Aldi, 30k would bare pay for a zebra crossing. So your suggestion you are somehow going to miraculously solve the traffic problems of west swindon with that sum of cash is well wide of the mark! Redhouse Red

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree