Business boost as 4G comes to town

Vodafone manager Alex Leonard celebrating 4G which is coming to Swindon. The company predicts it will bring more business to Swindon and give the South West a £100m boost over five years

Vodafone manager Alex Leonard celebrating 4G which is coming to Swindon. The company predicts it will bring more business to Swindon and give the South West a £100m boost over five years

First published in News
Last updated
by , Reporter

SWINDON’S economy could receive a welcome £100m boost over the next five years after Vodafone selected the town as one of the first in the country to roll out its new 4G mobile phone service.

From May 22, the improved mobile internet, which is about six times faster than 3G, will be available to Vodafone customers with smartphones in Swindon, ahead of those in Bristol, Oxford and Reading.

Independent research from Capital Economics highlights Swindon’s potential growth as a result of the cutting-edge technology.

It says consumers are likely to have more faith in the town’s businesses and companies.

Business leaders hope other firms will now see Swindon as an attractive location to get services from or be based thanks to the increased reliability for remote working provided by the internet service.

Heydar Faramarzi, the president of Swindon Chamber of Commerce , who previously worked for international telecom firm AT&T, said: “This is fantastic news, it is good for consumers, business owners and employees.

“It is a great vote of confidence that a big company like Vodafone wants to bring this to Swindon ahead of places such as Bristol and shows we are a location for businesses to prosper.

“This will hopefully attract companies looking to expand and move to new places as internet speeds will be one of their criteria when assessing where to move.

“These days we are a society on the move so the speeds will help a lot with those that work out of office and even people looking to buy things online, as the service will be so much more reliable and quicker.”

The benefits of 4G will make web browsing, streaming, file transferring and accessing emails easier in the office or on the move.

The improvements are part of a £1bn investment by Vodafone to improve mobile internet speeds across the country.

Excalibur, a company which provides phone and IT services to businesses, has been campaigning for improved mobile internet services in Swindon.

James Phipps, the chief executive officer of the company, which is based in Stonehill Green, said: “We’re really pleased that we have played a part in Vodafone launching 4G in Swindon.

“It’s a positive step towards our town becoming one of the best in the south west to run a business.

“As one of Vodafone’s largest UK partners, with a 20-year trading relationship, we are committed to working to supply seamless and solid coverage across the south west.

“Swindon has suffered from connection issues in the past which has held businesses back but we are now in a position where we can address that.”

Thousands of Vodafone customers with smartphones, who currently have a 3G service, will see their handsets automatically transfer to 4G when it launches.

Fergal Kelly, Vodafone’s chief technology officer, said the company is also continuing to improve the region’s 2G and 3G mobile phone services.

He said: “Mobile connectivity plays a vital role in keeping communities in touch and helping to support the local economy.

“Our improvements will ensure more people in Wiltshire will have the opportunity to take part in the smartphone revolution.”

Comments (12)

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7:23am Thu 15 May 14

Wildwestener says...

Excellent News. Thank Goodness our local Council didn't waste money on trying to come up with some half-baked wireless internet scheme of their own to compete with the big boys in this sector.... oh wait a minute......
Excellent News. Thank Goodness our local Council didn't waste money on trying to come up with some half-baked wireless internet scheme of their own to compete with the big boys in this sector.... oh wait a minute...... Wildwestener
  • Score: 8

9:02am Thu 15 May 14

Tonyblairisthedevil says...

They are curerntly testing it as i often get this flashing up on my device. I have worked on handset development protocol for a long time and tested 4G alot, at heathrow i was getting 42Mb/s DL and 23Mb/s UL only problem is the expense of using the data on mobile and dongles at the moment... If we could get higher allowances for less money it will be better.
They are curerntly testing it as i often get this flashing up on my device. I have worked on handset development protocol for a long time and tested 4G alot, at heathrow i was getting 42Mb/s DL and 23Mb/s UL only problem is the expense of using the data on mobile and dongles at the moment... If we could get higher allowances for less money it will be better. Tonyblairisthedevil
  • Score: 1

9:24am Thu 15 May 14

The Artist formally known as Grumpy Old Man says...

Will 4G provide better coverage? There are parts of Swindon where I still can't get 3G...
Will 4G provide better coverage? There are parts of Swindon where I still can't get 3G... The Artist formally known as Grumpy Old Man
  • Score: 0

9:47am Thu 15 May 14

Hmmmf says...

The notion that businesses and people will up sticks and move themselves lock stock and barrel to Swindon simply for the sake of a mobile phone standard which is being rolled out across the country is bizarre to say the least. Doesn't EE already have 4G coverage across Swindon, or are we only allowed to say 'Vodafone' in this advert?
The notion that businesses and people will up sticks and move themselves lock stock and barrel to Swindon simply for the sake of a mobile phone standard which is being rolled out across the country is bizarre to say the least. Doesn't EE already have 4G coverage across Swindon, or are we only allowed to say 'Vodafone' in this advert? Hmmmf
  • Score: 9

10:09am Thu 15 May 14

FLOGGITLAD says...

Will this mean the uk broadband deal is not needed and yet another 400K is spent and lost by the tax payers of this town..
Will this mean the uk broadband deal is not needed and yet another 400K is spent and lost by the tax payers of this town.. FLOGGITLAD
  • Score: 4

10:31am Thu 15 May 14

RickyHatton says...

EE have had 4G coverage since Christmas 2013 so hardly ground-breaking news!
EE have had 4G coverage since Christmas 2013 so hardly ground-breaking news! RickyHatton
  • Score: 0

11:43am Thu 15 May 14

beach1e says...

Im still waiting for the free wifi that council tax has funded.....oh no that was another well researched Swindon Council waste of money. it amazes me that anyone would want to come to swindon as all you are doing is funding a useless council,the staff and the elected people are all below par.
Im still waiting for the free wifi that council tax has funded.....oh no that was another well researched Swindon Council waste of money. it amazes me that anyone would want to come to swindon as all you are doing is funding a useless council,the staff and the elected people are all below par. beach1e
  • Score: 0

11:51am Thu 15 May 14

ChannelX says...

FLOGGITLAD wrote:
Will this mean the uk broadband deal is not needed and yet another 400K is spent and lost by the tax payers of this town..
1. Swindon's 'free' wi-fi wasn't ever needed.

2. The £400k that was spent on it was actually cheap in terms of the PR it generated for the town.

3. If it annoys you that the council wastes £400k, definitely don't think further than what you read in the papers - because if you had any idea the amounts they waste on things even less worthwhile than the failed wi-fi nonsense, you'd probably have a heart attack.
[quote][p][bold]FLOGGITLAD[/bold] wrote: Will this mean the uk broadband deal is not needed and yet another 400K is spent and lost by the tax payers of this town..[/p][/quote]1. Swindon's 'free' wi-fi wasn't ever needed. 2. The £400k that was spent on it was actually cheap in terms of the PR it generated for the town. 3. If it annoys you that the council wastes £400k, definitely don't think further than what you read in the papers - because if you had any idea the amounts they waste on things even less worthwhile than the failed wi-fi nonsense, you'd probably have a heart attack. ChannelX
  • Score: 0

1:04pm Thu 15 May 14

back_to_reality says...

Vodaphone 3G is patchy and unreliable around Swindon. I will be changing supplier this summer as a result. Will their 4G be any better? Will business flock to Swindon for a mobile phone signal? More Adver nonsense.

Its easy to see why this rag is called the 'Advertiser'.
Vodaphone 3G is patchy and unreliable around Swindon. I will be changing supplier this summer as a result. Will their 4G be any better? Will business flock to Swindon for a mobile phone signal? More Adver nonsense. Its easy to see why this rag is called the 'Advertiser'. back_to_reality
  • Score: 3

1:16pm Thu 15 May 14

house on the hill says...

Hmmmf wrote:
The notion that businesses and people will up sticks and move themselves lock stock and barrel to Swindon simply for the sake of a mobile phone standard which is being rolled out across the country is bizarre to say the least. Doesn't EE already have 4G coverage across Swindon, or are we only allowed to say 'Vodafone' in this advert?
I think its more about firms moving out if we don't have it than using it as a direct marketing ploy and to show we are up with everyone else.
[quote][p][bold]Hmmmf[/bold] wrote: The notion that businesses and people will up sticks and move themselves lock stock and barrel to Swindon simply for the sake of a mobile phone standard which is being rolled out across the country is bizarre to say the least. Doesn't EE already have 4G coverage across Swindon, or are we only allowed to say 'Vodafone' in this advert?[/p][/quote]I think its more about firms moving out if we don't have it than using it as a direct marketing ploy and to show we are up with everyone else. house on the hill
  • Score: 0

3:21pm Thu 15 May 14

Hmmmf says...

house on the hill wrote:
Hmmmf wrote:
The notion that businesses and people will up sticks and move themselves lock stock and barrel to Swindon simply for the sake of a mobile phone standard which is being rolled out across the country is bizarre to say the least. Doesn't EE already have 4G coverage across Swindon, or are we only allowed to say 'Vodafone' in this advert?
I think its more about firms moving out if we don't have it than using it as a direct marketing ploy and to show we are up with everyone else.
4G is already here, thanks to EE.
It's not about firms moving out if Vodafone doesn't tout their brand. All the major network operators are rolling it out across the entire country. The article clearly makes the claim that Vodafone's offering *could* result in £100m of new investment while completely ignoring other operators, including incumbents already running the service! It's a blatant plug for Vodafone, and nothing else.

Here are couple of quotes you obviously missed:
Swindon Chamber of Commerce said:
This will hopefully attract companies looking to expand and move to new places as internet speeds will be one of their criteria when assessing where to move.

Adver wrote:
Business leaders hope other firms will now see Swindon as an attractive location to get services from or be based

Patent nonsense.
[quote][p][bold]house on the hill[/bold] wrote: [quote][p][bold]Hmmmf[/bold] wrote: The notion that businesses and people will up sticks and move themselves lock stock and barrel to Swindon simply for the sake of a mobile phone standard which is being rolled out across the country is bizarre to say the least. Doesn't EE already have 4G coverage across Swindon, or are we only allowed to say 'Vodafone' in this advert?[/p][/quote]I think its more about firms moving out if we don't have it than using it as a direct marketing ploy and to show we are up with everyone else.[/p][/quote]4G is already here, thanks to EE. It's not about firms moving out if Vodafone doesn't tout their brand. All the major network operators are rolling it out across the entire country. The article clearly makes the claim that Vodafone's offering *could* result in £100m of new investment while completely ignoring other operators, including incumbents already running the service! It's a blatant plug for Vodafone, and nothing else. Here are couple of quotes you obviously missed: [quote][p][bold]Swindon Chamber of Commerce[/bold] said: This will hopefully attract companies looking to expand and move to new places as internet speeds will be one of their criteria when assessing where to move.[/quote] [quote][p][bold]Adver[/bold] wrote: Business leaders hope other firms will now see Swindon as an attractive location to get services from or be based [/quote] Patent nonsense. Hmmmf
  • Score: 1

5:06pm Thu 15 May 14

MrNickwan says...

Hmmmf wrote:
The notion that businesses and people will up sticks and move themselves lock stock and barrel to Swindon simply for the sake of a mobile phone standard which is being rolled out across the country is bizarre to say the least. Doesn't EE already have 4G coverage across Swindon, or are we only allowed to say 'Vodafone' in this advert?
Vodafone are using a different bandwidth to EE, the bbc had a good report about the different bandwidths and what they mean.
[quote][p][bold]Hmmmf[/bold] wrote: The notion that businesses and people will up sticks and move themselves lock stock and barrel to Swindon simply for the sake of a mobile phone standard which is being rolled out across the country is bizarre to say the least. Doesn't EE already have 4G coverage across Swindon, or are we only allowed to say 'Vodafone' in this advert?[/p][/quote]Vodafone are using a different bandwidth to EE, the bbc had a good report about the different bandwidths and what they mean. MrNickwan
  • Score: 0

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