Swindon AdvertiserAnother Old Town business closes its doors...but only temporarily (From Swindon Advertiser)

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Another Old Town business closes its doors...but only temporarily

Swindon Advertiser: Tracey and Chris Bryant outside the store Tracey and Chris Bryant outside the store

CARD shop Expressions is undergoing a major refurbishment with its owners believing the work will benefit Old Town and its businesses.

The shop, off Victoria Road, closed on Saturday and is due to reopen on Friday, after undergoing a complete overhaul with all of its fixtures and fittings being stripped out.

The thousands of pounds worth of improvements are being carried out by owners Chris and Tracey Bryant, who have run the long-established shop since September 2012.

“We felt it was time to give it a fresh look and modernise the shop as well as create a bit more space inside it,” Chris said.

“This is a big project and has cost a lot of money but we have very loyal customers and are pleased by the support we’ve recieved.”

Expressions, which sells a range of gifts, has been based in Old Town for more than 30 years.

The renovation, the first the store has had since 2000, will allow Expressions to sell more products along with their established lines.

The investment in the Old Town economy comes at a welcome time following the recent closures of bar Cakes and Ale and salon Talk of the Town as well as restaurant Bombay Lounge’s decision to temporarily close for the summer.

Tracey said: “In general, Old Town has such a lovely feel. It is an area which offers something a little different.

“Given that we are a focal point of Old Town, we felt the store needed a bit of a facelift and we hope it will be a big benefit.”

The interior work is the first phase of improvements to Expressions with the Bryants planning on sprucing up the outside of the shop in the coming weeks.

They intend to put up new signs as well as installing new windows.

Expressions, which has 11 staff, held a sale on Saturday before the work began.

Although the store will begin trading again on Friday, the couple intend to hold a bigger event later in the year when all the work, inside and out, is completed.

Anyone wishing to keep updated with the renovation or find out more about Expressions can visit their Twitter account @ExpressionsOld

Comments (6)

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4:39pm Tue 24 Jun 14

Oldtownmum says...

Good luck with it. Lovely staff. Shop front was very dated though so agree with the investmwnr
Good luck with it. Lovely staff. Shop front was very dated though so agree with the investmwnr Oldtownmum
  • Score: 6

4:53pm Tue 24 Jun 14

Old Town, Swindon says...

Why did you have to start the article with a very negative headline? Every time some searches the web for "Expressions" & "Swindon" they are now presented with a bold line that says "Another Old Town business closes its doors...but only ...".
This is enough to stop the casual browser reading any more and can be detrimental to business. I very much doubt that the lovely people at Expressions knew the sort of headline you were going to write & would be horrified to know the consequences of your actions.

I wish the best of luck to Expressions as the store has been a constant presence in the area for a very long time.
Why did you have to start the article with a very negative headline? Every time some searches the web for "Expressions" & "Swindon" they are now presented with a bold line that says "Another Old Town business closes its doors...but only ...". This is enough to stop the casual browser reading any more and can be detrimental to business. I very much doubt that the lovely people at Expressions knew the sort of headline you were going to write & would be horrified to know the consequences of your actions. I wish the best of luck to Expressions as the store has been a constant presence in the area for a very long time. Old Town, Swindon
  • Score: 16

8:11pm Tue 24 Jun 14

benzss says...

Yeah, bit of a d!ck move by the Adver with this headline
Yeah, bit of a d!ck move by the Adver with this headline benzss
  • Score: 7

6:07am Wed 25 Jun 14

sn5 says...

I see there's a new coffee shop opening in Old Town, but that's good news so don't expect to see that in the Adver!
I see there's a new coffee shop opening in Old Town, but that's good news so don't expect to see that in the Adver! sn5
  • Score: 4

10:03am Wed 25 Jun 14

PJC says...

Good luck to them, great shop with lovely staff. Have to agree with the complaints about the alarming headline though!
Good luck to them, great shop with lovely staff. Have to agree with the complaints about the alarming headline though! PJC
  • Score: 2

3:04pm Wed 25 Jun 14

Melgee says...

Pathectic headline to the story !!
Pathectic headline to the story !! Melgee
  • Score: 0

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