IT HAS had staff at Swindon's Tourist Information Centre going round in circles for several years.

But because of popular demand, one of the town's most famous landmarks could soon be reaching all corners of the globe.

The Magic Roundabout has long bamboozled many a driver, but its popularity as a tourist destination has seen it emblazoned on T-shirts and key rings.

However, following hundreds of requests from visitors to Swindon, the complex road junction now has its own picture postcard.

"We get about 120,000 people through our doors each year and they constantly ask us for things associated with the Magic Round-about," explained centre assistant manager Nik Pearce.

"The T-shirts and key rings go down really well, but the one thing they always ask for is whether we have the Magic Roundabout on a postcard.

"We kept having to say no', but we've had so many requests we decided to have our own postcards printed up to satisfy demand.

"Local printers Rumbold Holland Litho helped us blow up an aerial shot of the roundabout and we took our first delivery last Thursday.

"We have already sold quite a lot. They are proving very popular and all for just 30p!"

The Magic Roundabout has regularly featured in calendars over the years and has received notoriety among drivers because of its odd design.

Up until recently it was described as the best roundabout in the country by the president of the UK Roundabout Appreciation Society, Kevin Beresford, only to be eclipsed by another traffic-streaming device outside Peatmoor Community Primary School.

It has regularly featured in the society's Roundabouts of Swindon calendar and is so famous around the country that it commands a place in the UK version of the calendar.

It was first unleashed on the world in 1972, when it was called the County Ground Roundabout or the County Islands, but locals knew it as the Magic Roundabout and the name eventually became official.

In fact the roundabout has become so popular people will go to great lengths to get hold of any piece of Magic Roundabout memorabilia Mr Pearce said: "We had one customer who came in and bought a key ring for his father who moved to Australia but originally came from Swindon. He put it in the post, but when it arrived the envelope was empty and the key ring was gone so the Magic Roundabout is obviously held in high esteem by people all over the world!"