PUBS and clubs will be targeted in a bid to raise alcohol awareness among punters and publicans.

Wiltshire Police is backing a national campaign, launched today by the Association of Chief Police Officers (ACPO), which aims to highlight the dangers of alcohol abuse and underage drinking.

Wiltshire officers and the Force Licensing Team will be running inspections and test purchase operations across the area in a bid to clamp down on premises serving under 18’s.

The days of action will also see visits to local licensees to provide them with written guidance on all aspects of licensing.

The week of action is an important reminder about raising awareness of the dangers of alcohol, reinforce the responsibilities of licensees and safeguard those on nights out across the county.

A large part of the licensing team’s work focuses on targeting the night time economy in large towns such as Swindon and Salisbury.

David Bennett, force licensing manager, said: “It is important we support the national ACPO campaigns. We work continuously to improve the licensing arena across the county.

"This week we will be running extra operations to promote public safety and to reduce crime associated with alcohol.”

A key focus for the Force Licensing Team will be publicising the importance of the Proof of Age Standards Scheme (PASS) and the risks of identity fraud.

PASS cards are a single, standardised card design that are easily recognisable, giving confidence to retailers that they can accept it as proof of age across the UK.

More information on the PASS ID can be found on their website: www.pass-scheme.org.uk.