Stylist Shan Williams talks about the colours we’ll be wearing this spring/summer

The story of fashion is the story of colour. More than any other single factor, colour gives a garment (and the person who wears it) impact – both visually and emotionally.

A woman walking towards you in a red dress tells a very different story than the same woman in blue.

Red is associated with confidence and passion, blue subconsciously says trustworthy and authoritarian.

Personally, I know I have got to be having a very confident day emotionally to wear red.

As we know, why people wear what they wear is influenced by events, local and global, political and cultural as well as fashion.

So what colours do the Spring Summer 2015 trends have in store for us?

The answer? They are full of ‘bright’ ideas and influences. With the colours on the catwalk and now in the High Street you won’t be able to do anything other than ‘strike a pose’. It will definitely be a case of hue dares wins!

Oh... and new research revealed on Twitter says that shopping can help you live longer, so what are you waiting for? I am going to live to 101 with my shopping passion!

Shan is an award winning personal stylist who trained with Colour Me Beautiful and works from her studio at the Abbey Brewery, Market Cross, Malmesbury SN16 9AS. Tel: 07976 576176. Go to charismaeffect.co.uk