WITH the clocks due to go back at the weekend, a Swindon car company is showcasing a water-based spray paint that could help to make cyclists and pedestrians safer on the road.

Invisible in daylight, LifePaint from Johnsons Cars glows brightly in the direct glare of car headlights, making cyclists highly visible to motorists.

It can also be used on other material such as clothes, shoes, helmets, pushchairs, children’s backpacks and even dog leads and collars.

LifePaint washes off and will not damage the colour or surface of material, and lasts more than a month during normal usage.

In 2013, 743 cyclists were killed on the roads and an estimated 48,000 were injured in accidents.

Matthew Coles, the general manager at Johnsons of Swindon, said: “On top of raising awareness about the number of cycling-related injuries happening on Swindon roads, Johnsons of Swindon realises that being environmentally friendly is more important than ever.”

The Volvo dealership will be hosting an open event on Saturday and Sunday at its Great Western Way dealership, to show people how LifePaint works.

And it will be offering applications to fabric free of charge.

“With more people taking up cycling every day in order to combat the emissions from cars, we have decided to hold the event to showcase the product and generate awareness around road safety,” said Mr Coles.

And Nikki Rooke, the head of corporate communications, events and sponsorship for Volvo Car UK said: “It’s about making the invisible, visible.

“By applying LifePaint, cyclists can make themselves more visible and therefore can be better protected in vulnerable situations.”

Johnsons of Swindon is an authorised Volvo and Mazda franchaise belonging to the Johnsons Cars group, one of the largest independent car dealerships in the country.

The open weekend will run from 9am to 6pm on Saturday and from 10am to 4pm on Sunday.