She might be all about the deliciousness, but Ella Woodward is keen to avoid being a diet dictator

AFTER a whirlwind year, which saw her first book become the UK’s biggest-selling debut cookbook of all time, health blogger Ella Woodward could be forgiven for having a bit of time off.

But this 24-year-old isn’t one for thumb-twiddling. Her follow-up book – Deliciously Ella Every Day – has just hit the shelves (and a third is already in the pipeline), plus there’s a new venture – The Mae Deli in London, which she runs with her fiance – and cookery classes to teach, a new modelling campaign for Amanda Wakeley, and her ongoing training to become a nutritionist.

“It’s good,” she says with a laugh. “There’s a lot going on, but it feels like a really exciting time.”

Woodward has built her reputation on the idea that, with a few clever ingredient swaps, healthy eating needn’t mean fussy and boring eating.

Today, her subscribers are in excess of 60,000, in addition to her 715k Instagram followers and 85k Twitter fans.

“I think people want to ‘eat perfectly’, and that doesn’t exist. Eating perfectly is what makes you happiest, and that might be eating a smoothie for breakfast but having a pizza with your girlfriends for dinner – that’s fine.”