MORE than 400 people packed into Swindon Audi's Delta showroom tonight for the official launch of SwitchOn to Swindon. 

Business representatives from all over the South West, and further afield, came together to promote the town and all it has to offer.

Gavin Calthrop, head of place marketing at Swindon Borough Council, welcomed guests. 

Addressing the gathering from the podium, he said: "Thank you all for coming. We were expecting around 200 people, so to see more than 400 is amazing.

"Everybody involved in organising this event is very excited to see so many people here."

Aluding to the town's secret weapon, he said: "Swindon's strength is its economy and its desire to grow its economy."

Business figures were happy to make themselves ambassadors for Swindon as they shared their stories of success to help develop a positive image of the town.