SUPERMARKET Morrisons has launched a mighty foot long sausage roll, believed to be the largest in the UK, which is available for the princely sum of £1.

At one foot long and weighing in at nearly half a kilogram, the sausage roll is double the length and four times the weight of some high street competitors, and contains an astonishing 1,650 calories.

Available this week at the supermarkets at Haydon Centre, Dorcan Way and Regent Circus, the Foot Long Sausage Roll is freshly baked in-store by its Market Street bakers, made with seasoned pork meat and wrapped in a crisp, golden flaky pastry.

The sausage roll has to be served on a special tray that supports its weight, rather than being served in just the traditional paper bag.

Morrisons has created its Foot Long Sausage Roll after listening to its customers, who said that they wanted a bigger version of the British classic.

The supermarket said the the jumbo-sized British favourite can be bought hot and ready-to-eat from Morrisons Pie Shop counters on Market Street and could be enjoyed as part of a picnic, shared with the family, or eaten by customers with big appetites.

The sausage roll is being launched in time for the start of the football season to be the ultimate match day pie experience.

Matthew Williams, store manager at Morrisons Swindon, said: “We sell hundreds of freshly baked sausage rolls-a-week but customers have asked for one that is even bigger. So we created this foot-long version.

"With the start of the football season approaching, we’re hoping our Foot Long Sausage Roll will be making its way to the top of the snack league table.”