SWINDON Town and Better Leisure Centres have today announced their partnership, which has seen the Town End branded ‘The Better Town End’.

Town fans would have already seen the bright green livery that dons the Town End, with the sponsorship deal running for the length of this season, with the option to extend it further.

The partnership will also see Better become the main sponsor for Swindon Town’s Juniors Reds, the club’s junior members, along with its Pro Red scheme.

Better, who are leisure providers at the Link Centre and Oasis, have also committed to sponsoring Chris Neville, Swindon Town’s head of performance coach, who joined the club this summer as part of David Flitcroft’s backroom staff.

“We are delighted to be supporting Swindon Town through this new sponsorship,” said Rhys Jones, partnership manager for Better Leisure Centres in Swindon.

“Both organisations have many shared values: a community focus, a love of sport and a real commitment to promoting the health and psychological benefits that regular physical activity can offer.

“The club’s players are real sporting role models locally and we look forward to developing our relationship and perhaps nurturing the town’s next generation of footballing talent within the leisure centres we operate.”

Meanwhile, head of commercial at Town, Adam Wainwright, is excited to have another partner on board, with Nationwide having sponsored the Don Rogers Stand from 2015, and hopes that it will see a boost in numbers in their junior section.

“We take great delight to both announce and welcome Better Leisure Centres to our growing family of businesses here at the football club,” he said.

“The partnership is a superb fit and with it brings great synergy. “Although the partnership is still in its relative infancy, we have already made good ground when using club channels to promote Better and their array of leisure centres.

“We will now engage further to discuss a number of ideas; with the main aim to increase memberships for both the club in respect of our Junior Red Scheme, and to also increase footfall and membership across the leisure centres.

“We certainly hope that many of our supporters will be attracted to Better and all their fantastic new facilities.”