EDDIE Hearn believes Jamie Cox has the hunger it takes to become world champion when he faces George Groves at Wembley Arena on Saturday night.

Cox, who has a perfect record of 24 wins with 13 stoppages prior to the World Boxing Super Series bout, is aiming to strip Groves of his WBA Super super-middleweight title this weekend.

The former Lydiard Park Academy student has endured a stop-start career to date, but Matchroom promoter Hearn believes it is time for the Swindon star to show what he is capable of.

“I think Jamie has wanted to become a world champion for a long time and a lot of people are talking about Groves and Chris Eubank,” he said.

“We are here to disrupt the plans, I think Jamie Cox has been talked about for a long, long time as a great fighter and a great puncher.

“The word around the business, in sparring and in preparation, is that Jamie Cox is the real deal and he is a huge puncher.

“To be honest with you, I’m looking forward to seeing it. It’s only when you step up to this level you find out if it is true.

“It is a big opportunity for him but it’s not one that we don’t think he deserves or he’s up for.

“If it is true, then I believe he is going to be world champion on Saturday night. I think getting in this tournament was a great buzz for Jamie.

Before the tournament, some people doubted whether the 31-year-old deserved to be included in the World Boxing Super Series competition.

Hearn says Cox is grateful for the opportunity and warned Groves not to under appreciate his man, as he has nothing to lose going into the fight.

“It is a massive opportunity and we thank the Super Series for that, but now we have the opportunity, then there is only one thing to do and that is become world champion on Saturday night'" Hearn said.

“George was good last time out he’s got the confidence now that he is world champion but you’ve got Cox who is hungry as hell for the chance to become champion.

“You can’t underestimate the hunger of this young man, he really has nothing to lose, but we see it as a very good fight and you’ll get that on Saturday night.”

Cox has set his stall out and says he intends to defeat Groves, before going on the win the tournament.

“I’m going to win, it’s as simple as that, no questions about it,” said Cox.

“I’ve come into this tournament to win this tournament and George is the first stop and we are ready.

“I don’t know why they chose me personally. Everybody is good in this tournament, I was the one he chose and I’m going to leave my mark.”