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Centre could lead to snow all year

Centre could lead to snow all year Centre could lead to snow all year

SWINDON’S skyline could one day have a new landmark – a 250-foot snowdome.

The state-of-the-art facility could be the only one in the country and one of just a handful in the world.

The Adver can exclusively reveal that Swindon Council has had talks with Urban Ski, which is searching for sites worldwide for their snowdomes, about housing the complex on the site of the Oasis leisure centre at North Star.

It would dominate the Swindon landscape, standing almost as tall as the David Murray John Building.

It would include a bobsleigh run, ice rinks and other entertainment.

The slope itself would be powered by electro-magnets which would carry the user down and up the slopes without the use of a ski lift.

The slope would be kept at room temperature but would pass through refrigerated fake mountains to keep the snow from melting.

Other snowdomes exist around the country, including ones in Milton Keynes, Tamworth and Castleford, but the Urban Ski project would be unique in its use of electro-magnets instead of a ski lift, meaning the user never needs to leave the snow.

The council is keen to refurbish the well-used Oasis and believes the site could be used more effectively. Officers have stressed that if the deal was to go ahead it would not harm plans to house a university campus at North Star.

Bill Cotton, Swindon Council's director of economic and cultural development, said: “We have been approached by the company about a revolutionary leisure concept to come to Swindon.

“At the moment we are waiting for them to come back to us with further details.

“If we were going to have it we would be looking across Swindon. The Oasis is just one site we are considering, but if we did go for that location it would in no way diminish our commitment to a university at North Star.

“If it was to come to Swindon it would be a national attraction and would bring more visitors and more national profile as well as providing first class leisure facilities for local people.

“The company are looking at a few sites around the UK but Swindon is their number one choice and could very well be the only site in the UK.”

Coun Phil Young, cabinet member for culture, regeneration and economic development, said: “It is something we would like to continue talking to them about because it would be a major leisure facility for Swindon and something that would bring a lot of people to the town.

“It is still in the very early stages and I would imagine that at the moment they are looking at their finances in the light of the state of the economy.

“It is certainly not a done deal but it is great for people to be interested in Swindon for a project of this size.”

Joanne Taylor-Stagg, president of the Swindon Chamber of Commerce, said: “I do think it would be good for the town.

“At the moment I think people know Swindon is great for business but if we could get the leisure facilities up to that same standard I think it would be a real benefit.

“It would bring visitors and money into the town and would be something really unique.”

Comments(55)

localgirl80 says...
8:24am Fri 27 Feb 09

Put it in the centre of Swindon where the traffic is chaos anyway !!! That makes sense - NOT.

Im not a planner or anything but how about a place where you can modify the road links that could cope with the intensified traffic.

A7X23 says...
8:32am Fri 27 Feb 09

So SBC decide to close libaries and the Park and Ride but build a Ski dome?!?! No attraction will bring more people to Swindon.

dc the 2nd says...
8:45am Fri 27 Feb 09

build it!

Denis Cummins says...
8:58am Fri 27 Feb 09

I've heard it all before the original snowdome was going too built in Swindon, then Bristol finishing in Tamworth. I would love to be able to go snowboarding in Swindon and not have to make the trek to Milton Keynes for weeks before my winter holidays.

Always Grumpy says...
9:08am Fri 27 Feb 09

An ideal location would be as part of the soon to be announced Coate development. There will be plenty of university students adjacent who would be able to make good use of such a facility.

Al Smith says...
9:11am Fri 27 Feb 09

localgirl80 wrote:
Put it in the centre of Swindon where the traffic is chaos anyway !!! That makes sense - NOT.

Im not a planner or anything but how about a place where you can modify the road links that could cope with the intensified traffic.
So where the heck do you put it? It needs to be somewhere that is well served by public transport as otherwise we'll just shift the traffic problem. All that modifying road links will mean is an extra roundabout or traffic lights and a bus lane.

Ian13 says...
9:21am Fri 27 Feb 09

Most of Dorcan trading estate looks derelict or for sale. Knock it all down, build the snow dome and new football ground there.
Ideal access from A419 and not far for a rail link too.

Tonyblairisthedevil says...
9:22am Fri 27 Feb 09

I think its a great thing to have in swindon. The snow dome in milton keynes is very popular

Osho says...
9:23am Fri 27 Feb 09

"standing almost as tall as the David Murray John Building"
Sounds horrific, are the council determined to make Swindon even uglier than it already is?

ListenToReason says...
9:25am Fri 27 Feb 09

File this in the "never happen" folder together wih the canal, demolition of the old college and town centre redevelopment. Sounds like council kite-flying. Did the hacks buy these coucillors a few drinks too many and then put on the recording device to capture the most ridiculous idea?

SNOW CHANCE

Raef Barnes says...
9:29am Fri 27 Feb 09

Excellent news, but let's not just read about it, make it happen for a change. Perhaps this could kick start the "New Swindon" project as, apart from a flipping massive tv screen on a car park, there hasn't really been that much action as of yet.

With regards to the location, too right build it in the centre, why build it on the outskirts where local traders won't benefit from the visitors. Build it central and hope that these people part with their hard earned cash in the town centre too.

Swindon needs a shot in the arm and perhaps this could be it!!

Terence says...
9:30am Fri 27 Feb 09

This proposal, if successful, would mean enormous energy usage in refridgeration just so people can slide down a hill.

localgirl80 says...
9:39am Fri 27 Feb 09

Al Smith wrote:
localgirl80 wrote: Put it in the centre of Swindon where the traffic is chaos anyway !!! That makes sense - NOT. Im not a planner or anything but how about a place where you can modify the road links that could cope with the intensified traffic.
So where the heck do you put it? It needs to be somewhere that is well served by public transport as otherwise we'll just shift the traffic problem. All that modifying road links will mean is an extra roundabout or traffic lights and a bus lane.
Like I said - I am not a planner. But Im sure there are better locations in Swindon.

sc91 says...
9:40am Fri 27 Feb 09

Milton Keynes holds a huge snow dome that still dominates the skyline even with all the developments happening there....it would just stick out like a sore thumb.

Donkey says...
9:54am Fri 27 Feb 09

Suggest knock all the houses down outside Cllr Young's home and built it there ... the cold hearts of his Tory colleagues could easily keep the snow frozen!

Another pie in the sky proposal by a bunch of schoolboy thinkers. Why should this company choose Swindon anyway, let's have some definite plans put forward, for something, anything ... all this speculation is visionary once again!

bigbossman says...
10:01am Fri 27 Feb 09

it will never happen. if it was simply a normal snow dome like MK then maybe. But to have a bobsleigh run, ice rink and other aswell as the slope will never happen in swindon. it will end up in reading or bristol.

Raef Barnes says...
10:19am Fri 27 Feb 09

With attitudes like this perhaps Swindon is getting exactly what it deserves - nothing.

With all this negativity, doom and gloom about maybe it would be in the interests of this development being located away from Swindon.

What a shame, this is what this town has come too.

Justin Tomlinson says...
10:34am Fri 27 Feb 09

Donkey wrote:
Suggest knock all the houses down outside Cllr Young's home and built it there ... the cold hearts of his Tory colleagues could easily keep the snow frozen! Another pie in the sky proposal by a bunch of schoolboy thinkers. Why should this company choose Swindon anyway, let's have some definite plans put forward, for something, anything ... all this speculation is visionary once again!
Ahh... More school boy comments from Donkey...

Firstly why would they choose Swindon? Location wise, we are in a superb position with a MASSIVE catchment area within 1 hour. The North Star site is adjacent to the train station and the Council has been willing to meet and discuss the ideas. (Other Councils didnt show an interest)

Secondly, this is a private enterprise, so it would be there money / risk, we as a Council have nothing to lose helping them see if this is a runner.

Thirdly, if it does come together imagine the boost it would give to regeneration, jobs (Donkey this is very important!) and additional leisure facilities.

I for one hope somehow this could come together.

BWB says...
10:37am Fri 27 Feb 09


Health and Safety would sure to
get Involved. This would mean
having Instructors.
No one has said how much It will
cost for an hour to Ski.
The only place thats bringing in
people at the moment Is
the Job center.
As Donkey says:. Another pie in the sky proposal by a bunch of schoolboy thinkers.

bampi says...
10:40am Fri 27 Feb 09

Swindon is logistically perfectly placed in the centre of the South of England - we knew that 150 years ago and way beyond - ask I K Brunel or the Romans - that is why this town is here. Do we use this to our advantage to attract people/revenue from all around; I don't think so.

Instead it seems to me that we poo poo every idea that comes our way that could actually make this town something, which is a shame because as of now it is in an appalling mess.

We actually travel out of Swindon for shopping, entertainment of ALL kinds, leisure etc. etc.

Proposed projects past and present I can think of that have been turned down or opposed or not supported include:

A horse racing course near Junction 15 of the M4.

A European Headquarters for BMW near Junction 16 of the M4.

A new football stadium at The County Ground to include a hotel and casino.

Ditto at West Swindon.

A fantastic new University at Coate.

And now moans and groans about a snow dome.

There are no doubt plenty of others, and I am sure they will appear shortly on this link.

All these projects will be fine if they are managed through the planning process by SBC correctly.

It is time we stopped opposing these projects just for the sake of it, and got round the table with these people and go forward ASAP with badly needed progress for Swindon.

Ian13 says...
11:01am Fri 27 Feb 09

Well said to all the positive comments, Swindon is worthy of such a facility and should be encouraged (bah humbug to the miserable people!)

Blanche Girl says...
11:06am Fri 27 Feb 09

Raef Barnes wrote:
With attitudes like this perhaps Swindon is getting exactly what it deserves - nothing. With all this negativity, doom and gloom about maybe it would be in the interests of this development being located away from Swindon. What a shame, this is what this town has come too.
I completely agree Raef. All I ever see on these comments are moans and groans about how crap the Council and Swindon as a town is. But do those who complain ever try and look on the bright side?... 'glass half full' and all that?. There is lots going on in this town to be thankful for and get involved in...

Hels-bells says...
11:14am Fri 27 Feb 09

Denis Cummins wrote:
I've heard it all before the original snowdome was going too built in Swindon, then Bristol finishing in Tamworth. I would love to be able to go snowboarding in Swindon and not have to make the trek to Milton Keynes for weeks before my winter holidays.
WHS^^^^^

Build it!! It will create jobs, income generation and it will encourage people like me to spend my money learning to ski in Swindon instead of Milton Keynes!!

IMO I think it would be fab to have something this good in the town instead of outsiders always putting us down for being a town with nothing. Didn't the adver say that people were nicer in the snow? I think that's reason enough to build it lol!!

Whatever happens, either get it built or not, don't dangle the carrot for years on end and then end up with nothing as usual. Something, anything would be nice!

Raef Barnes says...
11:23am Fri 27 Feb 09

Great to hear a comeback from the positive thinkers. Swindon is a twon with great potential, let's pull together and use that potential to the max.

This town could be a fantastic place to live if only the right kind of investment was attracted.

Let's hope this scheme goes ahead and it starts the domino effect!! Onwards and upwards, fellow Swindonians!!!

ListenToReason says...
11:40am Fri 27 Feb 09

Raef Barnes wrote:
Great to hear a comeback from the positive thinkers. Swindon is a twon with great potential, let's pull together and use that potential to the max. This town could be a fantastic place to live if only the right kind of investment was attracted. Let's hope this scheme goes ahead and it starts the domino effect!! Onwards and upwards, fellow Swindonians!!!
Isn't the domino effect what happens when everything falls down together?

Worz says...
11:42am Fri 27 Feb 09

Hels-bells wrote:
Denis Cummins wrote:
I've heard it all before the original snowdome was going too built in Swindon, then Bristol finishing in Tamworth. I would love to be able to go snowboarding in Swindon and not have to make the trek to Milton Keynes for weeks before my winter holidays.
WHS^^^^^

Build it!! It will create jobs, income generation and it will encourage people like me to spend my money learning to ski in Swindon instead of Milton Keynes!!

IMO I think it would be fab to have something this good in the town instead of outsiders always putting us down for being a town with nothing. Didn't the adver say that people were nicer in the snow? I think that's reason enough to build it lol!!

Whatever happens, either get it built or not, don't dangle the carrot for years on end and then end up with nothing as usual. Something, anything would be nice!

Spot on, HB. Get it built on one of the many brown-field/building
/bomb sites scattered around Swindon PDQ. Next to the current leisure centre doesn't seem like a bad place to put it.

Raef Barnes says...
11:55am Fri 27 Feb 09

ListenToReason wrote:
Raef Barnes wrote: Great to hear a comeback from the positive thinkers. Swindon is a twon with great potential, let's pull together and use that potential to the max. This town could be a fantastic place to live if only the right kind of investment was attracted. Let's hope this scheme goes ahead and it starts the domino effect!! Onwards and upwards, fellow Swindonians!!!
Isn't the domino effect what happens when everything falls down together?
What a fantastic contribution,.

As you are well aware, it can be used as an analogy how one event can lead to a chain reaction of events.

Maybe you'd prefer, this enterprise could be the investment that gets the (snow) ball rolling?

IRofE says...
11:57am Fri 27 Feb 09

How much the done would cost to build and maintain?
Would this ski dome be a viable business in a town of less than 200K people and with failing businesses?

Or is it the SBC plan to make Swindon a big entertainment Town for the South West?

Rocky Knuckles says...
12:44pm Fri 27 Feb 09

Have Swindon Council got nothing b.etter to think about. What a bunch of timewasters. Talk about wasting money. Try pumping it into the libraries/dance schools you are letting down

Captain Sensible says...
12:53pm Fri 27 Feb 09

It would be great if it was built, but I suspect its just another chaep soundbite and as usual, like with everything in Swindon, nothing will be built.They'll just demolish the Oasis and leave another derelict plot for us to enjoy.

stevemac10 says...
1:01pm Fri 27 Feb 09

what a great idea, maybe the council can distroy house,s so that people waiting on the housing list never get a place.

john c says...
1:58pm Fri 27 Feb 09

I would love to see this come off, A top class snow centre in Swindon would pull people in from miles away. I know my two godsons would love to come up from Poole as they have to go to MK at the moment.

Jock Strap says...
1:59pm Fri 27 Feb 09

Always Grumpy wrote:
An ideal location would be as part of the soon to be announced Coate development. There will be plenty of university students adjacent who would be able to make good use of such a facility.
My thoughts exactly as soon as I read it! Great idea and easy access by road for the thousands of people who'd use it.
Bill Cotton, Swindon Council's director of economic and cultural development, said: “We have been approached by the company about a revolutionary leisure concept to come to Swindon. You know I always wondered what happened to Billy Cotton - Radio & TV has never been the same since he gave up -WAKEY! WAKEY!


The Artist formally known as Grumpy Old Man says...
2:14pm Fri 27 Feb 09

Snowdome - great idea!

And why would it be wasting money - surely it's saving money - they want to revamp the Oasis site, but that costs money. If they can get a developer to come in and build this it costs them nothing!

Home Boy says...
2:20pm Fri 27 Feb 09

sc91 wrote:
Milton Keynes holds a huge snow dome that still dominates the skyline even with all the developments happening there....it would just stick out like a sore thumb.
Very true, we don't want a large new building to detract from the beauty of the gas tower opposite on Great Western Way!

Get on with it, sounds like a great idea. If it's anything approaching the quality of the Tamworth one then it will be great. The domes in Milton Keynes and in Tamworth both work in towns of a similar size to Swindon.

Hassanein says...
3:07pm Fri 27 Feb 09

I would definitely go there when it is built.
I am originally from Egypt where we see no snow and have enjoyed all the falls we had recently.
My brothers' families live in Chippenham. Putting the Snow Dome so near the Railway station and hopefully the University at North Star will be a great incentive for the whole family to visit.
If we are sorting out the Town Centre it follows that there will be big changes to the skyline so now is a good time to introduce such a facility.
The University could then use the facilities for Sports' studies students at UWE.
I'm sure my nephews might be interested in coming to Swindon from Chippenham if such a study were to take place.

PeeveD says...
3:20pm Fri 27 Feb 09

A7X23 wrote:
So SBC decide to close libaries and the Park and Ride but build a Ski dome?!?! No attraction will bring more people to Swindon.
They said the same when the snow dome was built at Milton Keynes.

The miserable sods who griped about it there were proved wrong!
I myself am not a part of the skiing/snowboarding set but I know people from Swindon who regularly commute to MK to use the facilities!

Bring it on!!

Pascoe says...
3:24pm Fri 27 Feb 09

I'm right with you peeveD over this one, we take the kids to all the sporty things in tonw and they love them.snowdoming sounds brilliant. Bring it on i say.

flicky says...
3:30pm Fri 27 Feb 09

Hassanein...I think yours is an excellent idea. Build it close to the University in the Town centre and it would be brilliant for all the students! It would also attract life and finance into our heavily- depleted Town Centre. Also both would be close to the station for easy accessa and departure.
For once I am in agreement with Mr Peeved!!

Jock Strap says...
3:53pm Fri 27 Feb 09

Nah!!!! Coate is the obvious location - right next to the new Uni!! and close to the m4. we could those two bonny lads A&D to open it like!

polaroid says...
4:33pm Fri 27 Feb 09

please please please build this!! Swindon is crying out for an attraction like this, and personally this is perfect!
having to travel to either Tamworth or MK every time i want to ride sucks!
Xscape at Milton Keynes was the most popular tourist attraction in the UK last year, why cant Swindon have the same?!

Dick-Turpin says...
5:00pm Fri 27 Feb 09

Ian13 wrote:
Most of Dorcan trading estate looks derelict or for sale. Knock it all down, build the snow dome and new football ground there. Ideal access from A419 and not far for a rail link too.
Excellent idea Ian13, close to the A419 inconjunction with the proposed Eastern Development Area proposals, roads can be built to accommodate the additional traffic rather than try to modify existing urban areas and put pressures on already unsuitable road systems.

flicky says...
5:20pm Fri 27 Feb 09

Jock Strap wrote:
Nah!!!! Coate is the obvious location - right next to the new Uni!! and close to the m4. we could those two bonny lads A&D to open it like!
Jock Strap....

You do seem to like Ant and Dec, don't you?
Would you like to meet them?
I (probably) could arrange that if you'd like (mutual friend).

Jock Strap says...
7:19pm Fri 27 Feb 09

AAAARRGGGHH NO!!!!

I Too says...
7:54pm Fri 27 Feb 09

Hassanein wrote:
I would definitely go there when it is built. I am originally from Egypt where we see no snow and have enjoyed all the falls we had recently. My brothers' families live in Chippenham. Putting the Snow Dome so near the Railway station and hopefully the University at North Star will be a great incentive for the whole family to visit. If we are sorting out the Town Centre it follows that there will be big changes to the skyline so now is a good time to introduce such a facility. The University could then use the facilities for Sports' studies students at UWE. I'm sure my nephews might be interested in coming to Swindon from Chippenham if such a study were to take place.
That actually sounds like a COMPLETE plan.
Having a unique facility will be far more beneficial to Swindon than the usual attempts to make Swindon a city at the cost of it's unique heritage (thereby making city status void)
Developing a brownfield, already used for leisure, actually looks like joined up thinking, for a change

Hassanein says...
9:05pm Fri 27 Feb 09

Thankyou I too for agreeing with my thoughts, I'm surprised someone hasn't thought of it before,putting the University and the Snowdome together.That would make my nephews want to come to Swindon to study.
Your town centre is no good at the moment and it needs thought put into it. Then people will come to the town and bring money.

Donkey says...
10:37pm Fri 27 Feb 09

Clearly, this Tory Council will go to any lengths to get rid of their responsibility for the Oasis, as they are trying to offload almost everything else not of their making in this town!

WE are all doomed!

Purlieu says...
6:05am Sat 28 Feb 09


I for one welcome our snowy overlords

beaver43 says...
11:25am Sat 28 Feb 09

About time something good came to Swindon. A big town like Swindon and yet we having nothing here to take all the family. Unless you like going to the Gym. Too many Gyms in this town and no doubt more will be built along with more houses which we do not need. For goodness sake swindon Wake up. Theres nothing here, I have always said and commented on it here along time ago Swindon would do well to have a Snow dome. So stop talking about it and get the god **** thing built. I know I and my family and hundreds of others would go to it every weekend. I know many from afar would travel to Swindon to go, thats the only thing which would entise people to the town. THe town center is crap and now we here that they may not start it till 2012. Here we go again. The whole town needs pulling down and starting from scratch its so dated and cold. A nice canal would be great, but then you get the ones who say NO to that as well, as it could be Dangerous. Come on Swindon put Swindon on the map make it a place people like to come to, things to do. Stop buliding houses, we cant sell the ones we built now. Lets have a snow dome a nice town uncovered mall, maybe a canal, its such a none discript place, so ugly. Its no wonder no one wants to come here. I fear if ever the car manufacturing closes Swindon will be so desolate. WE need some sort of attraction here, so Im all for it SNOW DOME please now and get on with the rebuild of the town. I get fed up of hearing the ones complaining 'Oh we dont want that here' 'we dont need this or that' Lets get started on rebuilding Swindon no before it turns into a ghost town.

MrAngry says...
1:28pm Sat 28 Feb 09

Terence wrote:
This proposal, if successful, would mean enormous energy usage in refridgeration just so people can slide down a hill.
Alternatively, we could all sit in darkened rooms saving energy and waiting to die. It is more energy efficient that flying to the alps for a week of sliding down a hill.

Let's hope it happens. I'm sure it will attract visitors to the town. The existing Oasis car park can barely cope at peak times though, so a site outside of the town centre may be better.

silvergran says...
9:24pm Sat 28 Feb 09

This sounds like a great idea and would bring people to the town instead of driving them away to other places with more leisure facilities. At least it's a better idea than the canal in the town centre - that's just plain stupid!

pascoe says...
12:40pm Sun 1 Mar 09

we all seem to agree over the dome that it would be a graet idea to have in twon.My kids are all ready asking me when its going to be built, so the soooner the better.

dunxscuk says...
9:08pm Sun 1 Mar 09

The previous indoor slope for Swindon was canned back in 2004. Tamworth SnowDome has been around for 15 years. This new Swindon slope sounds like a Ski-Trac (Google that), which would be amazing. But remember, that it wouldn't just have competition from MK as the Hemel Hempstead Snow Centre opens in 2 months and SnowDome also have planning permission to build an indoor slope in High Wycombe. www.snowboardclub.co
.uk for more

flicky says...
9:32pm Sun 1 Mar 09

Still sounds like a good idea and a way of attracting people into the town centre.

Swindon_AOK says...
12:42pm Wed 4 Mar 09

Sounds like the single best regeneration idea that has been put forward for Swindon.

Just think of the visitors it would pull in. We are never going to attract tourists with our heritage or architecture, and we will always struggle to compete with Reading or Bristol on the shopping front.

Why on earth would people not get excited about this idea?

It's unbelievable that we still have moaners on here who criticise every idea! This could be what puts Swindon back on the map and would be unique in the UK. We should do everything possible to make it happen!

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