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Ferraris roar into town to boost dealership
9:10am Friday 21st September 2012 in News
Ferraris worth £1m arrived in Swindon yesterday promising a golden age for cars and motoring in the town.
The Ferraris were here to launch the new multi-million pound Dick Lovett showroom, next to Junction 16 of the M4.
And, as well as Ferrari, a new showroom has been built for Audi.
New buildings are also planned for Fiat and Alfa Romeo, Nissan and Skoda in West Swindon next year, promising more than 100 new jobs in 2013.
The Dick Lovett business began selling Honda motorcycles in Victoria Road in 1959 and had just a handful of employees.
It later moved to the edge of town and has now spread to Hungerford. Bristol and Cardiff and employs a total of 500 people.
As well as its Ferrari dealership it also deals in Maserati, Mini and BMW “We are thrilled to be here in Swin-don because Swindon has always been good to us,” said company chairman Peter Lovett, whose father started the business.
“We have always been a family business and I am really proud of my team who have supported the company over the years which have enabled us to build and move into a fantastic new showroom.
“This sets new standards of customer care and service as befitting a Ferrari and here in Swindon is our flagship location.”
Mr Lovett said he was pleased that Swindon’s motor trade was looking good despite the current economic situation.
The new showroom is called the Copse – a name which it shares with part of the Silverstone race track – and it employs 35 people on site.
The premises have enough room for 50 cars over two storeys and, with a variety of old and new Ferraris, a conservative value of the stock would be about £10m.
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