As I am many miles removed from Swindon, I like the fact that the online Adver includes a copy of today’s front page so I can see what I’m missing. And it’s becoming something of a hobby with me to try and match the headline on the Adver’s front page with the corresponding online news item.
Sometimes it can be tricky. For example, it’s not immediately obvious that a headline such as
IT WAS JUST LIKE X FACTOR in the newspaper translates as
Hundred made redundant on the website. And that’s part of the fun!
It’s a parallel universe where a psychiatric patient becomes a “mentally-ill man” and a killing becomes a “frenzied attack” (and that’s just one headline).
I suppose in the real world the Adver has to be a lot more shouty as it is on sale in newsagents and is vying for your attention alongside other quality rivals such as
The Sport and
Nuts, so it needs to resort to bold headlines and a tabloid approach to try and make it stand out.
But in cyberspace there’s no such pressure – you, the reader, are already on the website and the content is all free so you get a much more reasonable and unsensational approach.
Here’s some of the best website/front page combinations from the past few weeks, including one rarity where there is not much difference between the two headlines, and also one I made up.
• Man sold cigarettes from ice cream van …
MR CIGGY!
• Heart patient’s plea launches ‘Gift of Life’ Message …
GO ON, SAVE A LIFE TODAY!
• Psychiatric patient admits killing his stepfather …
MENTALLY-ILL MAN KILLED STEPFATHER IN FRENZIED ATTACK
• Man accused of raping vice girls …
COURT TOLD OF BRUTAL ATTACKER WHO PREYED ON VICE GIRLS
• Man writes blog …
MAN BITES DOG
• Don’t let them get away with it …
DON’T LET THESE PERVERTS GET AWAY WITH IT
• Club must change its ways …
CLOSED!
• Brave shopkeeper foils armed robbery …
SHOPKEEPER CHASES OFF AXEMAN
• Drink driver was five times over the limit …
DRINK DRIVER WAS 5 TIMES OVER LEGAL LIMIT
• Family to seek compensation from school …
NOW MUM PLANS TO SUE SCHOOL FOR THOUSANDS
• Fugitive dad’s plea to come home …
LOVERS ON THE RUN FIND REFUGE AT LAST
• H-bomb veteran’s claim for justice …
NUCLEAR FALLOUT
• Schools shut as teachers walk out …
WE MAY STRIKE AGAIN!
And of course the all-time classic, up there with
Freddie Starr Ate My Hamster:
• Honda snack ban angers workers …
HONDA GET THEIR KNICKERS IN A TWIX!
The Honda one was my fav. I thought the front page looked really cool that day. Maybe it's just the chocoholic in me, but that front page pic alone would of persuaded me to buy :)
The Honda one was my fav. I thought the front page looked really cool that day. Maybe it's just the chocoholic in me, but that front page pic alone would of persuaded me to buy :)