MCFRANCHISE, MK Donkeys or The Source of All Evil; Saturday’s opponents are easy to mock, and it’s fun too.

But what is authenticity in football? One hundred years of noble failure, a cuckoo club or ‘buying the league’?

The Bletchley Stealers are clearly an abomination but football is full of tensions between the genuine and the artificial, from imported debut to foreign stars. Especially with our ‘own elephant in the room’ - Town’s reliance with loans.

This desire for authenticity also manifests itself in fans’ demands for an atmosphere at games while worrying about any attempt to actively create one.

Just like the old ‘Loud and Proud’ campaign, the complaint about recent attempts has been that it has been ‘bought’, along with the red and white rolls of paper.

But there is nothing wrong with that. Fan-made banners and balloons isn’t cynicism, unlike the sub-mop-top pop of Glad All Over or handing out free scarves to ‘visually enhance the customer-base user-experience’.

This is an outpouring of pure support by a dedicated few. It is grassroots, not astroturf.

The atmosphere in English grounds is dying and the unpleasant truth is that frequently the old ones came from confrontation, not comfort. Bar Germany, the only leagues where those crowds still exist is also where menace does.

The need to arrive early to stake out a spot on Shrivvy Road has long been replaced by a late waddle into an allocated Don Rodgers seat. Crowds are quieter, older, more sober and more mixed.

It has been a trade-off worth making because while singing has declined, so has violence and intolerance.

An atmosphere is like sausages, or laws, we don’t really like to think what goes into it.

We sometimes need campaigns like this paper’s to promote them, but even they can need a kickstart too.

Did one bloke at Anfield really start humming You’ll Never Walk Alone only to find 50,000 immediately joining in?

It will be wonderful to see the County Ground rocking with a genuine atmosphere created by genuine fans, but a few balloons is a long way from MK Fakery. Unless someone brings a drum.