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Town get 'in the game'

6:00am Wednesday 29th April 2009 in


TOWN have agreed a major sponsorship deal with computer games giant EA Sports, the Swindon Advertiser can exclusively reveal.

The club have been in discussions with the global gaming company for the last few months and will wear their logo on their shirts from the start of next season.

Swindon agreed a three-year deal with football magazine FourFourTwo last June and have now sealed a 12-month contract for an undisclosed sum with EA Sports - whose motto is ‘It’s in the game’ - as the firms work in partnership to support the County Ground outfit.

As Town’s contract with current kit suppliers Lotto comes to close the Advertiser understands that next year’s home strip, rumoured to be made by Adidas, will continue to have FourFourTwo’s logo across the chest, with EA Sports adorning the back of it.

However, the roles are expected to be reversed on the new away kit, with EA Sports taking prominence and FourFourTwo across the shoulders.

EA Sports’ senior UK PR manager, Shaun White, exclusively told the Advertiser: “EA Sports is excited to be working in partnership with FourFourTwo to co-sponsor Swindon Town Football Club.

“We both recognise the importance of engaging with clubs from all divisions and we look forward to developing a close relationship with the club, supporters and local community.”

Comments(23)

Danielsan says...
7:19am Wed 29 Apr 09

Cool! The marketing at this club is at another level now. Just bought my Stand By Me ticket too, all great ideas chaps.

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Since 1950 says...
7:49am Wed 29 Apr 09

A great bit of marketing that's for sure. It'll boost the sale of 'away' kits as well. Didn't EASports sponsor the Swindon Ice Lords ice hockey team when the were winning everything a number of years ago? Let's hope it has the same effect on Town!!

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Lars says...
8:22am Wed 29 Apr 09

Cool! Perhaps a free copy of FIFA 2009 for every season ticket holder? Tee hee, seriously it is good that we have such well known brands as sponsors.

Plus we can wind up Oxford and Bristol fans by reminding them every time they buy FourFourTwo or any game made by EA they are putting money into STFC. Nice!

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Robinonfire says...
8:25am Wed 29 Apr 09

Great news new shirts.........with hopeffully new players in them.

Adios



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Raef Barnes says...
8:28am Wed 29 Apr 09

My initial thoughts on this were "could you ever imagine the previous board lining up a sponsorship like this?". I couldn't.

I'm very happy we now have proper business people, with decent connections involved with the club, loving the adidas rumour too. Would be great to have a decent kit manufacturer for a change. Wasn't it Don Revie who was a great believer in decently dressed players play smarter too - or something like that.

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bagofsweets says...
8:28am Wed 29 Apr 09

Well there's your Bill Power payment sorted...

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stfc_tom says...
8:59am Wed 29 Apr 09

What a great coup this sounds like. I also like the fact that our strip next season could be made by adidas! Now all we need to do is get it right on the pitch and we'll b sorted!!

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largey says...
9:20am Wed 29 Apr 09

2 well known sponsers? we were barely used to one!

i know alot of european clubs have sponsers on the back as well, i dont like the look myself. start having footballers looking like F1 drivers. but i think our kit will stand out quite well with the addidas stripes down the arms. as scfc_tom said 'a coup'.

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dirty stan says...
9:20am Wed 29 Apr 09

stfc_tom wrote:
What a great coup this sounds like. I also like the fact that our strip next season could be made by adidas! Now all we need to do is get it right on the pitch and we'll b sorted!!
yeah brilliant news because the lotto shirts look like they're from blunsdon market.

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jam1 says...
9:27am Wed 29 Apr 09

Can't wait to see this kit!

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jmostfc says...
10:16am Wed 29 Apr 09

maybe town will be the best team on fifa next season aswell!

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International Robin says...
10:29am Wed 29 Apr 09

Since 1950 wrote:
A great bit of marketing that's for sure. It'll boost the sale of 'away' kits as well. Didn't EASports sponsor the Swindon Ice Lords ice hockey team when the were winning everything a number of years ago? Let's hope it has the same effect on Town!!
Indeed EA Sports were the sponsers of the Swindon Icelords who won the league title in record fashion, went to Manchester to play in the Play-Off Final as the underdogs and smashed Fyfe Flyers 5-0 - I remember that season well and was in Manchester when they won the whole sherbang!
Really excited seeing big company names invest in Swindon Town - will only increase our status and grow into a beautiful flower

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Disdain says...
1:16pm Wed 29 Apr 09

Fantastic news. Makes sense for EA Sports to get close to Four Four Two mag. They can pimp Fifa all over the place.

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graham81 says...
2:12pm Wed 29 Apr 09

This is awesome news !! last few years the Swindon shirts have been sweet. Love this seasons by Lotto !! Wicked brand. Adidas next season?? get in there. My favourite brand of all. Keep em Rollin you Robins !! i'll be snapping one up immediately !!!!

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hertz says...
3:06pm Wed 29 Apr 09

More Good news , great stuff . I signed for new season ticket at lunchtime , they are moving really well considering the season isn't over yet , the early bird really is a good deal.

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stfc1984 says...
3:07pm Wed 29 Apr 09

really good news,has made my day today
Got a good feeling about next season with the championship lot going down,few good days out and not far,still in two minds wether to renew my season ticket though

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Westside Red says...
3:25pm Wed 29 Apr 09

Great deal, yes. However, only a one year deal. That means us, the fans will buy a new shirt AGAIN this summer, and AGAIN it will be out of date at the end of the season! Just hope the club lower the prices!

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Since 1950 says...
4:47pm Wed 29 Apr 09

International Robin wrote:
Since 1950 wrote: A great bit of marketing that's for sure. It'll boost the sale of 'away' kits as well. Didn't EASports sponsor the Swindon Ice Lords ice hockey team when the were winning everything a number of years ago? Let's hope it has the same effect on Town!!
Indeed EA Sports were the sponsers of the Swindon Icelords who won the league title in record fashion, went to Manchester to play in the Play-Off Final as the underdogs and smashed Fyfe Flyers 5-0 - I remember that season well and was in Manchester when they won the whole sherbang! Really excited seeing big company names invest in Swindon Town - will only increase our status and grow into a beautiful flower
Yeah, I was at the NINEX for that game as well. Great day out. My Daughter used to play for the Top Cats for a couple of seasons.

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The Changeling says...
5:05pm Wed 29 Apr 09

As exciting as this is I don't think people have actually grasped how big a deal this is. Massive coup in my book and for the first time in a long while I must take my hat off to the new board and say well done. Could this be the start of great things?

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The Changeling says...
5:05pm Wed 29 Apr 09

As exciting as this is I don't think people have actually grasped how big a deal this is. Massive coup in my book and for the first time in a long while I must take my hat off to the new board and say well done. Could this be the start of great things?

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avo says...
5:52pm Wed 29 Apr 09

We renewed our season tickets last week, before the rovers game, while being really worried about the possibility of relegation.

what a difference a week makes hey?

already i am really pleased we renewed, always had faith in wilson, and this latest sponsorship deal proves this board mean business in my eyes..

now to hang on to cox, get shot of bill power, and back danny to mount a push at the right nd of the table next season.

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02hodgsol says...
6:56pm Wed 29 Apr 09

dirty stan wrote:
stfc_tom wrote: What a great coup this sounds like. I also like the fact that our strip next season could be made by adidas! Now all we need to do is get it right on the pitch and we'll b sorted!!
yeah brilliant news because the lotto shirts look like they're from blunsdon market.
thats a bit harsh on blunsdon market! hehe

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Unityred says...
6:10pm Thu 30 Apr 09

Westside Red wrote:
Great deal, yes. However, only a one year deal. That means us, the fans will buy a new shirt AGAIN this summer, and AGAIN it will be out of date at the end of the season! Just hope the club lower the prices!
I thought that the FA brought a rule in a few years ago that said shirts had to last atlest 2 seasons?

It'd be fantastic to get a desent brand on the shirts though! Adidas did make our shirts in the 70's all be it for only a short while.

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