SWINDON Town manager David Flitcroft does not know whether the sale of the naming rights to the County Ground will mean extra transfer funds are available in January, although he believes new investors can only be a positive for the club.

Yesterday the club revealed they had sold the naming rights to their stadium to The Energy Checking Company Ltd. As part of this deal, Town’s home will now be known as The Energy Check County Ground.

A statement from Town announcing the news referred to the link-up as “a significant and exciting deal commercially for the club” that would “open up new revenue streams for the club and help us achieve our long-term goals”.

Although Flitcroft is unsure at this stage whether that will correlate to additional funds being created to allow him to improve the squad once the transfer window reopens in the new year, the Town boss is pleased to see the club moving from strength to strength.

“We don’t know, we have not had that discussion but certainly we have got staff behind the scenes that are working incredibly hard to keep driving business into Swindon Town, trying to get new partnerships and new fans,” said Flitcroft.

“It's always two parts to a football club. You have the commercial side and then the football plan and at any good football club, those two things meet in the middle.

“Before I came into the club I spoke to the chairman and it was really important that we try to drive for success and we show ambition to be successful. I think any supporter wants that.

“The Energy Check business has come along and people behind the scenes have worked incredibly hard on trying to secure that deal to bring in more revenue.

“Personally, will it affect what we do? I think it will do and it will allow us to keep developing the squad, to keep developing infrastructure and keep trying to improve things.

“As a football manager, looking after the football plan, any revenue is important to any football club.”

As part of the agreement between the two parties, The Energy Check will see their branding across the stadium and they will be working with the club to deliver energy reductions through energy efficiency measures.

Town chief executive Steve Anderson said: “I would like to welcome The Energy Check as a major sponsor of the football club and we look forward to a long and successful partnership together.

“This deal represents a significant move forward commercially for the club and sustainability.

“The rebranding of stadiums within top-flight football has been happening for over a decade and we felt that the time had come to explore such opportunities for Swindon Town.”

Robyn Smith, corporate partnership manager at The Energy Check, added: “We’re very excited to be a part of this great club that has a proud history.

“There have been so many positive changes at Swindon Town, and this partnership will see us associated as part of the growing success.”