BLOOMFIELDS Fine Food in Highworth has enjoyed a boost in trade since reopening at the end of September.

The delicatessen used to be takeaway-only but underwent a transformative seven-week renovation over the summer and now offers light lunches and a space to sit and relax on the High Street.

Shelves stocked full of snacks, drinks and ingredients were put up inside the Victorian building which houses the business, along with several tables and a new counter full of delicious treats.

It is hoped that a coffee lounge will be opened on the first floor before Christmas.

Sue Belcher set the business up 20 years ago, starting as a sandwich round and growing it into a three-branch chain of delis and cafes in Highworth, Shrivenham and Watchfield that employs 30 people.

Her partner Tim was very happy with the response the revamp had received.

He said: "We've had really positive feedback from customers new and old saying how light and airy it feels, everyone loves it and we've been extremely busy.

"It's good to be open again and back in the Highworth community, there are great people here and we like to be at the centre of it.

"It's important to maintain our High Street presence to enable local people to shop locally - we use fresh ingredients from several local businesses in our homemade products, which benefits the community and the local economy.

"We did all the design work ourselves and tried to go for a similar look and feel to our other shops while maintaining its own character.

"Our range of local beers and artisan gins are very popular with customers, we're catering to their needs."

Sue Belcher said: "We're really looking forward to Christmas because of our bespoke hampers and seasonal products, and it's always a busy time of year."