McCarthy and Stone, the UK’s leading retirement housebuilder, has announced that construction will soon get underway at the site of the former Ivy Hotel on Moormead Road, Wroughton – to transform it into much-needed specialist housing for older local residents.

The hotel which closed in 2013 has been the focus of vandalism for the past couple of years, but the plans will seek to address this problem and breathe new life into the area making it a safer place to live for all residents.

The new Retirement Living development will provide an ideal downsizing option for retirees seeking the privacy that comes with owning your own home; but with the added benefit that all the external maintenance is taken care of, additional security features are in place, and there is the opportunity to be part of a welcoming and inclusive community.

As well as helping to free-up much-needed family homes in the local area, the development is estimated to generate upwards of £670,000 per year in local spending by its homeowners, which will have a positive impact on supporting local high streets - £125,000 more than a general needs housing scheme.

Aimed exclusively at those aged 60 and over, the new development will compromise of 35 one and two bedroom luxury apartments, and will feature a homeowner’s lounge - ideal for meeting up with friends and neighbours, beautifully landscaped gardens; and a fantastic guest suite for when friends or family come and stay.

Kim Caldwell, Regional Sales and Marketing Director for McCarthy and Stone Southern, comments: “Our Wroughton development has already attracted significant levels of interest from older homeowners who are interested in downsizing to a lower maintenance property in the area. It’s important that people are able to stay close to friends or family in later life, and this development will help us make a really positive impact upon the local area.

“Having been awarded a 5* customer satisfaction rating from the Home Builders Federation for the 12th consecutive year, McCarthy and Stone is committed to designing high quality, flexible homes that allow people to live independently and make the most of their retirement with a range of amenities on their doorstep, as well as providing the opportunity for community and companionship. We have no doubt our Wroughton development will continue to prove extremely popular, so we are encouraging anyone interested in securing one of these apartments to register their interest as soon as possible.”

Those interested in Retirement Living at McCarthy and Stone’s Wroughton development are invited to call 0800 153 3716, or visit