New research by British wallpaper manufacturer Graham & Brown has discovered the average male forks out £1,304 a year on soft furnishings, scented candles and homewares – compared to women who spend £1,141.

In fact, nearly half of British males (47 percent) reckon they have a better eye for style than their partner, with a further eight in ten saying they are actively involved in all aspects of the interior design of their home. 48 percent of men now regularly shop for scented candles, while 54 percent purchase cushions - and 47 percent choose pot plants to make their homes more attractive.

Alan Kemp, Head of Marketing for British wallpaper manufacturer Graham & Brown, said: “It’s been our experience that women are more involved with the interior styling of family homes than men are - but this research reveals that this isn't always the case, and in fact British men are more involved in choosing items like wallpaper, soft furnishings and homeware than ever before.”

The poll shows a generational shift, with 87 percent of men saying they are far more interested in home décor and domesticity than their father’s generation ever were. A further 35 percent said the only aspect their father would get involved in would be the practical side like painting walls, hanging wallpaper or assembling furniture.