SWITCH On To Swindon is holding its next ambassadors evening on Wednesday.

Talks and demonstrations are planned and more than 240 businesses have registered to attend the Dick Lovett showroom at 6pm.

The business-led marketing initiative has exceeded expectations since its launch in January this year, smashing its progress target of 200 after signing up 400 businesses and organisations in six months.

As a result, there is now a gathering momentum among the business community around the importance of promoting Swindon outside the confines of the town, which is Switch On To Swindon’s main aim.

The team is now preparing to move on to the next phase, in which it will aim to harness the positive experiences of the initiative’s ambassadors into a package that can be taken around the UK to spread the Swindon story.

The targeted approach is aimed at particular sectors where the potential for growth and expansion in Swindon has been identified as a goal.