SHOPPERS should buy less this Christmas and donate the savings to the world’s poorest, charity campaigners have said.

Christian Aid have called on south west shoppers to give their Christmas shop savings to starving families in sub-Saharan Africa.

They say that a £10 cash gift could feed a family in South Sudan for a week.

The charity has released an offbeat new video for their Christmas funding push. In it, singing vegetables warble facts about the amount of food chucked in the bin by UK Christmas cook.

Among the wasted food are 70 million mince pies and four million Christmas puddings.

Katrine Musgrave, Christian Aid’s regional coordinator for Wiltshire, said: “If we all cut back on food and waste we can give money for food that helps save lives.

“Hunger is not inevitable. There is enough food in the world to feed everyone. Yet people are still going to bed hungry. Every day thousands of the world’s most vulnerable children die or have their growth stunted as a result of lack of food.

“The crisis in South Sudan has reached unprecedented levels, with an estimated six million people facing food insecurity. If left untreated, acute malnutrition – the most extreme form of food crisis – can lead to death.”

The charity will be collecting funds at Tesco Ocotal Way on Friday, December 8.

The UK government will match fund every pound of donations, Christian Aid said.

The cash will be spent on charity projects in South Sudan and Burkina Faso, providing food vouchers as well as tools to help families grow and sell vegetables.

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