WILTSHIRE Police say they hope to reopen Great Western Way before rush hour traffic hits.

The road has been shut westbound since 10.45am, after a black BMW sports car crashed into a sign for the Mannington Retail Park. The driver was taken to hospital by ambulance.

A police spokeswoman said officers hoped to reopen the road by 4.30pm.

Crash investigators probing the crash have asked for any witnesses to call 101.

Get live travel updates via our traffic pages.