Measures intended to relieve Rodbourne’s notorious traffic problems have been put to the public in a consultation by the borough council.

One is to make Rodbourne Road accessible to residents and businesses only, during periods where major events are being held at the Outlet Centre or Steam Museum.

Another proposal includes opening the Church Place bus gate to all traffic. This would allow cars to turn off Rodbourne Road to use Bristol Street car park as an alternative to queuing for the conventional Designer Outlet Centre car park.

Coun Maureen Penny, the cabinet member for highways and the environment, said: “The congestion in Rodbourne is a concern for local residents and people who live in the town, which is why we are looking at things that we can do as a Council to try and improve things.

“The issue is that we have an incredibly successful shopping centre in the shape of the Designer Outlet which brings people from all over the region to our town. We need to work with the Outlet to address the car parking issues but, until a permanent solution can be found, we want to try out some changes to the road network which may bring some relief to those residents who are affected by congestion in the local area.

“It is important we get as many views as possible so I would encourage people to take part in our online survey.”

Full details of the suggestions are available on the borough council’s website at

Deadline for responses is October 1.