IT'S Swindon’s latest food venue and it has a menu with a difference.

Burger Priest officially opened at The Crossing in the Brunel Shopping Centre, complete with a clerically-themed list of food.
And it has already experienced a good day of trading as hungry and intrigued customers queued up to try out the The High Priest, Peter's Denial and more.

Tom Potts and Keith Fox devised the concept and bring with them over 35 years in the hospitality sector. The new branch is The Burger Priest’s second.

Keith was at the launch in Swindon. He said: “We are delighted to declare our restaurant as open, there have been a few hiccups along the way but we got there in the end.

“The opportunity arose to come to Swindon and it is one we didn’t want to miss. 

"Preferably we like our sites to be on food courts like the set up here at The Crossing. This is because that way we are in the mix of everything.”

He added: “We have seen a lot of interest online regarding us opening here and we want this to reflect in reality. The product we have to offer will show why there was so much positivity about us coming here.”

But it hasn’t been all plain sailing for them as they first identified the location earlier in the year and were due to launch last month but were delayed by issues with the property.

They said they decided not to do an extravagant launch because they wanted people to be curious about their brand, with the quality of the food doing the talking for them.

This year they are hoping to expand further and plan to open 10 more stores over the next 18 months.

The launch came days after the announcement that the town’s branch of Gourmet Burger Kitchen is set to close. 

“It is unfortunate that GBK is going, but what we do we do wel. We've built our own niche at the price we do and we are happy with that,” Keith told the Adver.

“We are happy to fill the gap that will be left if customers wish to give us that chance.”