A WORKSHOP to make PR easy will be held at Business West's Swindon office this Thursday.

Businesses can learn the tricks of the trade, from identifying newsworthy stories about their business, to writing press releases likely to get snapped up by editors.

The half-day workshop on making PR easy, costing a nominal fee of £12, and be led by Rhona Jack, an award-winning PR consultant with 27 years’ experience, including nine ears running her own agency the PR Catalyst with international clients up to £520M turnover.

Rhona said: “There’s no doubt media coverage boosts your chances of success in business. Getting press releases or articles published helps you reach thousands of potential customers quickly, so I teach business owners how to approach this with confidence.

"Running my own agency, I’ve had outstanding results raising clients’ profiles and growing turnover, winning global awards and getting global TV coverage. Now it’s time to pass on what I’ve learned.”

Cameron Maddocks, marketing & events manager at drinks company Silver Swift, attended a PR Made Easy workshop and said: “It was really insightful, loads and loads of useful content which we are taking away and activating in our marketing campaigns to grow our business.

"We learned the best way to approach editors and journalists - the language to use, how to catch their attention, and what to include in a press release. It was awesome!"

The next PR Made Easy Workshop is on Thursday 13th December from 1 to 5pm at Park House, Faringdon Road, Swindon.

The workshops, funded by Wiltshire Council, Swindon Borough Council and The European Development Fund, are part of the Business West SME Growth Project which supports small and high-growth businesses across Swindon and Wiltshire.

The project offers 12 hours’ free business support in the form of education, training events, support or individual mentoring which is available in either Finance, Marketing, Online Marketing, Public Relations or Social Media.

For more details go to www.businesswest.co.uk/services/swindon-and-wiltshire-sme-growth-programme