SWINDON and Wiltshire Pride has announced details of a new range of merchandise set to help raise funds towards the colourful event.

The group has teamed up with Crystal Spirit, in Morley Street, to sell and promote its new items.

Sponsorship manager Lee Hare said: “We have been asked many times about Swindon and Wiltshire Pride merchandise, so we thought we would trial selling a select range of goodies at the Old Town Festival and the Armed Forces Day, which proved to be hugely popular. We even sold out of a few lines.

“We have decided to expand the range ready for Swindon and Wiltshire Pride on August 10 with 100 per cent of the profits contributing towards next year's event and ensuring Pride remains a free event for all to attend.”

On the new partnership with Crystal Spirit, Lee said: “We wanted to support a local independent shop.

“We’re really excited to be able to kit everyone out for Pride this year with our great selection of merchandise, we really do have something for everyone.

“So if you can’t wait until August 10 to get your pride merchandise, you can pop in to town right now. “

Visit swindonwiltshirepride.co.uk