A CHRISTMAS store branded the 'biggest and best in Europe' has opened its doors in Swindon.

The shop, selling festive trees, wrapping paper and gifts from £1, is filling the floorspace vacated by Argos on Canal Walk.

Store manager Billy Thomas told the Adver: “We’ve been to this town quite a few times before.

"It’s a yearly thing – but it does depend on what stores are available for us to use. It is temporary.

“Everyone’s talking about it, they seem happy that we’ve opened up here."

Argos left the building in July and the new temporary shop will fill it until December 24.

"Usually we are in the crossroads in the centre, so we are slightly up the other end of the town this year, but everyone is happy and excited that we are here.

“We are the best Christmas store in Europe and so it’s a great opportunity for people living in Swindon to come and shop here.

“Just before Christmas we will do late-night shopping so everyone can get a chance to shop.”