THE John Lewis advert has become a strange sort of festive tradition that always receives a lot of attention and anticipation.

This year's effort sees the retailer team up with Waitrose to introduce a little dragon called Excitable Edgar whose love of Christmas frightens people and causes fires.

Watch the advert below and let us know what you think of it.

What do you think of the new John Lewis ad?

How does it stack up against last year's Christmas campaign?

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