THE Adver's appeal for readers to give presents to less-fortunate children this Christmas has got off to a flying start.

The Salvation Army's church in Gorse Hill

Captain Sarah Hall helps to oversee the operation. She said with a smile: "We have been inundated with gifts because of the Adver.

"Lots of people have been coming and saying they saw the appeal in the paper and wanted to help.

"We've been doing this for years but not everyone knows about it so it's great that the Adver has spread the word.

"Thank you to everyone who has donated so far, it will make a huge difference.

"Social services has 120 children for us to help and we will be able to do this easily now."

Christmas may be the most wonderful time of the year for many but some families around town find it hard to cover all the costs.

The Salvation Army, backed by the Adver, is encouraging people to add an extra toy to their festive shopping list to be donated to those struggling to afford a gift for their children.

The aim is that every child has something under the tree to unwrap on Christmas Day. The Salvation Army’s Christmas presents appeal is also supported by The Entertainer.

Adver editor Pete Gavan said: “We are delighted to support this important appeal by the Salvation Army.

"Let’s give Santa a helping hand this Christmas and make sure that every child has something to celebrate.

“Your kind donations will create priceless memories for so many children all over Swindon on Christmas Day so please get involved."

Donate new, unused and unwrapped toys for babies, toddlers and children aged up to 16 years old to The Salvation Army on Chapel Street in Gorse Hill, SN2 8DA.

If the church is closed, visit the Salvation Army charity shop on Cricklade Road and let them know your donation is for the Christmas present appeal.

The charity will then sort and distribute all the gifts to children and families in the area through its networks, local groups and social services.

Gifts can include anything from soft and educational toys for the very youngest child, to games, toys and accessories for older children.