THE biggest fashion event of the year sees the latest trends and cutting-edge clothes showcased by iconic designers - and a New College graduate.

Joshua James Small will see his work on display at London Fashion Week over the next few days as part of an exhibition about 'Positive Fashion'.

The 23-year-old was thrilled to have his first collection exhibited in the capital's high-profile fashion extravaganza just four years after studying Art Foundation at New College.

His aim to produce creative but environmentally-sustainable clothes ranges impressed the British Fashion Council which is organising the exhibition.

He said: “This is my first public showcase of my work and I’m extremely grateful to all involved at the British Fashion Council for this unique opportunity.

"Sustainability is such a key issue as we enter into this new decade and The Positive Fashion Exhibition is a fantastic way of promoting young sustainable designers, advocating for progressive change in relation to societal attitudes towards fashion.”

Joshua James Small was launched in 2019 with an exclusive release on Hunger Magazine following the designer’s graduation and completion of a BA Womenswear in the same year.

His outfits have been worn by pop star Rita Ora, praised by stylist Karen Clarkson and featured in specialist publications including SCHON, Teeth and Dear Boy Magazine.

He added: "I create concepts that inspire escapism through complex and precise pattern cutting and design. I'm passionate about the long term impact of the fashion industry and aim to produce immersive contemporary pieces that are sustainably conscious without aesthetic limitation.

"Conscious design practice is at the core of my brand and transparency is paramount in producing a sustainable output."

For this reason, all components of each garment are listed through his website at date of release. His work is created from a combination of organic fibres and ethically produced material, along with dead-stock and reclaimed fabric supplied by various companies, including frequent sponsors Swarovski and Sophie Hallette.

All garments are designed and made in England and pieces are produced on a made-to-order basis in a bid to ensure that each garment is responsibly mad

He describes himself as a keen advocate of fashion printed media and works regularly as a freelance stylist for various British publications.