Swindon-based financial advice network has rebranded itself to target the number one spot in the country.

Openwork has now become Openwork Partnership in order to better reflect its emphasis on putting clients first and working together to deliver its growth strategy

The company has also launched a new website with enhanced functionality including an interactive map enabling more clients to access support from the network which comprises over 680 firms and more than 4,200 advisers looking after £20 billion-plus of clients’ money.

Philip Howell, chief executive of Openwork Partnership, said: " The simple truth is that Openwork is a partnership with a proud heritage and comprised of over 680 professional practices.

“We are bound together by our unique shareholding structure, and by our common goals and values.

"As we enter an exciting new chapter intent on becoming the first choice for practices, advisers and clients seeking a truly personal service, it is entirely fitting to present ourselves to the market under Openwork Partnership banner.”

Its headquarters at Washington House in Lydiard Fields have been rebranded with the new name and logo underlining the focus at expansion at the company which has continued to create jobs over the past year despite Covid-19 with 80 support staff and 100 new advisers joining

Claire Oldstein, chief marketing officer of Openwork Partnership added: “Working together has been the defining part of our approach to the rebrand.

"We want everyone who works with us and interacts with us to feel that the brand is personal to them.

"The reaction from our advisers and colleagues has been really encouraging and we look forward to the next chapter of our story.”

The Openwork Partnership is already one of the UK’s largest and longest established financial advice and investment networks following strong growth over the past year.

It now aims to become the leading network ranked on better outcomes for more clients, by reputation and by growth across the business.