NEW signs have been set up between Royal Wootton Bassett and Wroughton advising drivers to slow down for horses.

Swindon Borough Council reminded motorists of how to safely pass horseriders who are using the roads.

Slow down to a maximum of 15mph, be patient, don’t sound the horn or rev the engine, pass the horse wide and slow when it's safe to do so with at least a car's width between the vehicle and the animal if possible, then drive slowly away.

The local authority has worked with riders and stables in the area as well as the British Horse Society to create and install new signage as part of the 'Dead Slow' initiative.

In the last year, there were 1,010 road incidents involving horses reported to The British Horse Society.

Of these, 46 horses died and 118 were injured. Plus, 130 people have been injured because of road incidents

In addition, 45 per cent of riders were victims to road rage or abuse, 80 per cent of incidents occurred because a vehicle passed by too closely to the horse, and 43 per cent of incidents occurred because a vehicle passed by too quickly.

A BHS spokesman said: "With an increasing number of reported incidents involving horses and vehicles, we're building on our solid foundation of road safety education and campaigning and making drivers aware of what to do when they encounter horses on the road."

Horse riders can report incidents to the BHS by downloading the free app Horse I, which is free to download on Apple or Android devices.

For more information on the #deadslow campaign visit