SWINDON’S Designer Outlet has unveiled a new art installation inspired by the Wiltshire countryside.

Thousands of people visit the shopping destination each week and they will now see a new painting filling one of the huge arches which run along the side of the historic building.

The original artwork depicts a field of flowers, including the iconic purple alliums grown in a nearby National Trust area – which has its headquarters just opposite the centre – as well as a pair of swallows complemented by vibrant shades of green, lilac and coral from the county’s rural landscape.

The team in charge of the outlet commissioned Sophie Long from Bristol to create the illustration and she received plenty of positive feedback.

She said: “I’m so happy that I got the opportunity to paint something that really captures the surrounding environment at the Outlet. 

“I had such wonderful comments and feedback from so many people, it was so lovely to stop and talk to the many shoppers walking into the outlet. 

“I think after the last couple of years that everyone has had, it’s nice to create a talking point inspired by the local nature and generally make people smile.”

Sophie is best-known for her use of acrylics, which she says lends itself to the creation of bright animal portraits. Born into a creative family, Sophie is following in her father’s footsteps by choosing art as her career path. 

The Rodbourne outlet’s centre manager Tina Cumpstey said: “After a year of ongoing lockdown restrictions where it may have been hard for us to see the beauty in the world around us at times, we’re proud to have unveiled our installation with Sophie in celebration of Swindon and the local region. 

“The artwork is a wonderful way to welcome guests into the centre while strengthening our connection to the local community and ongoing support of local talent. 

“We are looking forward to seeing how guests will engage with the artwork when they next visit us.”

The team hope the pretty visuals will provide ample opportunities for selfies and encourage more people to visit the site’s shops and restaurants.