Christmas cheer arrived in the town centre over the weekend as inSwindon BID hosted two days of festive activities.

Canal Walk and Wharf Green were packed with families queuing to meet Santa in his sleigh and children playing inside a giant snow globe as part of The Magic of Christmas showpiece. 

Youngsters crowded around Totally Crazy’s arts and crafts station to make Christmas pictures using sand. Two elves were on hand to reward them for their masterpieces with sweets.

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There was plenty of other tasty food on offer with stalls ranging from pancakes and donuts to Swing Grill bratwursts.

A snow machine added to the winter wonderland scene and on Saturday there were even some donkeys to see.

Twins Aadhya and Ashmi, 10, met Santa and had some photos with him in his sleigh before heading off to the crafts station. 

They said: “It was amazing and he was so nice! He asked us who was naughtier because we’re twins.

“He spoke to us about school and what we want for Christmas, We love all the snow.”

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Mum-of-three Shelley found out about the event on Facebook. While her two daughters were on the tea-cup ride, she said: “Last year was a bit rubbish so it’s lovely they’ve been able to do something for the kids to enjoy and it’s on the weekend which is great.

“I like the way it’s split through the town so it keeps people separate where you want to.

“I only told the kids this morning because otherwise we get nagging for days about anything we organise!

“My three-year-old is well into Christmas now she’s got to the age where she can remember last year.”

Another mum added: “The kids loved every minute. It’s such a lovely atmosphere and the kids will be talking about it for a long time.”

One of the elves helping out with Totally Crazy’s arts station, Damian Pickett, said: “From the minute we opened to the minute we closed, there has been a constant stream of people.

“It’s the best mess ever. We’re in Chippenham next weekend with a grotto as well.

“The snow machine is making me colder and putting me more in the Christmas mood.

“A lot of people are coming up and saying 'thank you for doing this, my kids are loving it'. 

“A few people who came yesterday to do pictures are back again today because they’ve enjoyed it so much.” 

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Executive director of inSwindon BID  Anita Bellinger said: “We’ve got lots happening to make magical memories with friends and family. And of course the town centre is lit up with all the beautiful Christmas lights. 

“It’s a fantastic celebration to bring the community together and start the Christmas season!”

The Nutcracker Trail will continue to run until January 2 so visitors have time to find the ten life-sized nutcrackers hidden in businesses around the town and enter the competition to win prizes including an iPad.