THE UK’s top YouTuber on coins and collecting has joined the team at Wiltshire-based The Britannia Coin Company.

Christopher Collects is well known on the popular video sharing site for his love of coins and offering tips on coins to look out for or to collect. He currently has 62,200 subscribers globally on his personal channel.

With The Britannia Coin Company, he’s now become one of the global faces of the brand and is the new digital marketing manager.

“I’m thrilled to work with such a forward-thinking company and team and, unsurprisingly, it’s perfect for me. I’m making regular videos on YouTube and TikTok to promote the brand and the coins we have on offer,” Christopher said.

In a show of commitment to his new role, the 29-year-old has moved from his previous home in Berkshire to North Wiltshire where The Britannia Coin Company has its home alongside sister company Old Bank Antiques based in Royal Wootton Bassett.

“I’m loving getting to know Wiltshire and it’s a beautiful county and I’m still learning about the area,” he said.

Company founder Jon White said: “I’m thrilled that Christopher has joined the team. We are an online company so it makes sense to build an audience on platforms like YouTube and TikTok to create brand awareness.

"Given Christopher’s astonishing success in becoming a credible educator around coins and collecting, there’s no one better to support our growth.”

Christopher started his own YouTube channel back in 2017 when he was a bank manager, and could not believe how well it took off, surprised by the appetite globally for information and tips around coins and collecting.

He added: “Weirdly it all started when my dad bought me one of those annual coin sets in the year 2000, one for me and my brother. I thought they looked really cool and I was hooked. I started to learn about the Royal Mint sets and commemorative coins around key events and that was that!”

Since joining the company a few weeks ago, Christopher can be found online showcasing rare and limited edition coins - he’s already built an audience of almost 3,000 subscribers.

His videos showcase new Royal Mint coin collections, looking for treasure within coin collections acquired by the company, looking in detail at coins which are quirky or which have rare dates or designs, and the origins of coins.