Multiple roads, a roundabout and a park have all gone up for sale in Swindon, as investors and developers are being invited to bid on them.
The land on Gainsborough Way, Selby Crescent, Castle Dore and parts of Rowton Heath Way in Freshbrook have all been included in the sale, which will incorporate Bloomsbury Park and the Gainsborough Way roundabout.
Estate Agents Barnard Marcus has suggested that the sale could provide an opportunity for new innovations such as EV charge points.
The land has been listed on selling site Rightmove for a guide price of just £5,000, and will go up for auction at Hammersmith Auctions.
In total, 7.8 acres of freehold amenity land is being included, and around 1.5 acres of this has been described as "amenity space."
Amenity space refers to communal areas designed specifically for recreational, social, or leisure use, such as Bloomsbury Park, and buyers will be weighing up its future potential against existing planning and access constraints.
The auction has now been scheduled for July 28, 2026, and Rightmove states it will target investors and developers with an eye on long‑term land strategies, or buyers interested in controlling a sizeable green buffer in a mature suburban setting.
For local residents, the auction outcome may shape how this corner of Freshbrook is used and managed in years to come, making it one to watch for anyone following Swindon’s evolving land‑use pattern.
A spokesperson for Barnard Marcus estate agents said: "The land is located in the Freshbrook area of Swindon, located to the west of the centre of the town and within easy reach of the M4 motorway at junction 16.
"There are other areas within the sale that could offer opportunities for a number of purposes such as EV charge points or perhaps infill subject to all necessary consents.
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"Purchasers considering alternative uses, development or otherwise of parts of this lot are deemed to rely solely on their own planning and other enquiries."
Public auctions of amenity land around residential areas are relatively common, whereas the sale of an adopted public road to a private developer would usually involve formal highway procedures rather than simply listing it on Rightmove.
Despite online speculation that the road area is being sold to developers, there are no current planning applications for Gainsborough Way on Swindon Borough Council's public planning portal.
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